Mercedes-Benz and Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, have officially announced that Mercedes-Benz will enter into a new worldwide partnership with the Masters. Their partnership will begin at the 2014 Tournament. Mercedes-Benz has been an International Partner of the Masters since 2008, but will now become a Global Sponsor, joining the ranks of AT&T and IBM.
“The Masters is the most prestigious golf tournament in the world and this partnership aligns with our strategy to place Mercedes-Benz at the forefront of premier sporting events,” said Stephen Cannon, President and CEO of Mercedes-Benz USA. “Mercedes-Benz has a long-standing history with golf and to be associated as a Global Sponsor of the Masters strengthens our existing ties with one of the world’s most popular and widely played sports.”
In an effort to show just how much Mercedes-Benz and golf go together, we dug up one of our most popular videos from nearly a year ago – the video shows off the perfect pairing of golf and Mercedes. The video has David Coulthard, F1 legend and AMG brand ambassador, catching a golf ball in a 2012 Mercedes-Benz SLS AMG Roadster. Coulthard set a new Guinness World Record in the process.
Coulthard drove the 571-horsepower Mercedes SLS AMG Roadster at over 120 mph in order to catch the golf ball hit by professional golfer Jake Shepherd. Keep in mind, Shepherd was 900 feet away and hit the ball hard enough to reach 178 mph.
