Mercedes-Benz Style is opening a Mercedes-Benz Style exhibition pavilion, with an exclusive gala in the luxury Porto Montenegro marina. One of the highlights on display will be the final design of the eagerly awaited 14-meter “Gran Turismo” motor yacht, which will be presented at the Monaco Yacht Show at the end of September 2013. The luxury yacht built by Silver Arrow Marine (SAM) will have its home port in Porto Montenegro, with orders opening at the show.
Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes‑Benz’s unmistakable, progressive design idiom and high standards of luxury and aesthetics to other spheres of life. All the products designed by Mercedes-Benz Style excel with the dynamic and avant-garde design that is a hallmark of the brand, uncompromising quality and the choice of fine materials finished to perfection. The portfolio of Mercedes-Benz Style has products covering the areas of Mobility, Lifestyle, Sport and Interior Design.
14-meter long motor yacht
From 25 to 28 September 2013 Mercedes-Benz Style and Silver Arrow Marine will be presenting the first “Silver Arrow” motor yacht at the Monaco Yacht Show. The seagoing “Gran Turismo” combines typical design features of Mercedes-Benz passenger cars with innovations that were previously unknown in the boatbuilding industry. The Mercedes automobile designers developed the innovative styling and cabin layout in the yacht, formed the exterior and interior and selected the materials and colour combinations. With a length of 14 meters, the new yacht is designed as a crossover. The concept impresses with innovative versatility and intelligent use of space. The motor yacht is suitable for day excursions, but also has sleeping facilities.
Luxury helicopter from Eurocopter
In 2011 the first product to enter the market was the EC145 Mercedes-Benz Style helicopter from Eurocopter. The interior, which excels with exceptional variability and exquisite materials, was created by Mercedes designers. All the seats are mounted on rails and can be quickly positioned in various arrangements for four to eight persons, or completely removed to make space for luggage. The EC145 Mercedes-Benz Style is tailor-made for luxury-class business and private travel. The first examples of this luxurious helicopter have already been handed over to customers.
Exclusive furniture collection
Last year a comprehensive furniture collection followed in collaboration with the Formitalia Luxury Group, one of Italy’s leading manufacturers of designer furniture. The furniture impresses with an aesthetically appealing interplay of dramatic proportions, organically formed contours and flowing lines, creating an extraordinary harmony and lightness. The furniture items appear to be free-floating in space. They are produced by Formitalia and sold worldwide by exclusive furniture stores, showrooms and interior design businesses.
Unique design: Mercedes-Benz Style Eyewear Collection
In January 2013 the spring/summer 2013 Mercedes-Benz Style Eyewear Collection celebrated its sales premiere. The models were developed and designed by the renowned glasses manufacturer Rodenstock in cooperation with Mercedes-Benz designers. Mercedes-Benz and Rodenstock have a common tradition of production know-how and quality at the very highest level.
Mercedes-Benz Style Leather & Luggage Collection
For the first time the temporary exhibition pavilion will offer an exclusive preview of the Mercedes-Benz Style Leather & Luggage Collection to be launched in September. The Collection will be gradually expanded further. Mercedes designers created the luggage collection in cooperation with TWC-L’Amy Group, one of France’s leading manufacturers of accessories, jewellery and leather goods. A particular focus was placed on the needs of business travellers.