Corporate News

Mercedes-Benz USA October 2011 Sales Figures

Words Jim Davis | November 01, 2011
The all-new 2012 C-Class was the sales leader for Mercedes-Benz with sales of 7,084, up 87.9% from October 2010
Words Jim Davis November 01, 2011

October sales for Mercedes-Benz USA have been released showing sales of 24,449 vehicles, an astounding 28.2 percent improvement over October 2010 (19,076) and the company’s highest October volume on record. On a year-to-date basis, the 206,632 vehicles sold represent a 12 percent increase over the 184,431 vehicles sold during the same period last year.

The highest volume performers for the month were the C-Class and E-Class model lines. The all-new 2012 sporty C-Class – gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – led the pack with sales of 7,084, up 87.9 percent from October 2010. The 9th generation E-Class followed with sales of 4,516 and the all-new versatile M-Class, finished third in volume with monthly sales of 4,091. Additionally, sales of the 2012 CLS-Class posted a 192.3 percent increase for the month and sales of the new SLK roadster were up 58.2 percent over October 2010.

Total diesel units sold for October were up 110.9% with sales of 1,930 (vs. 915 units sold in Oct. 2010).

At the high end, the company sold 13 of its supercar — the SLS AMG — bringing its year-to-date sales to 467.

Sales of Sprinter Vans also increased by 104.8% for October with sales of 1,485 – bringing a year-to-date total of 13,937 (up 119.4 %).

Sales of the smart fortwo totaled 327 vehicles for the month (compared to the 367 vehicles sold in October 2010).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,571 vehicles in October 2011, a decrease of 21.8%. On a year-to-date basis, MBCPO sold 62,929 vehicles, a decrease of 7.6% over the comparable period last year.

Mercedes-Benz Passenger Vehicles Oct. 11 Oct-10 Monthly % YTD 2011 YTD 2010 Yearly %
B-Class 2 0 0.00% 18 0 0.00%
C-CLASS 7,084 3,771 87.9% 53,212 49,931 6.6%
E-CLASS 4,516 5,568 -18.9% 52,340 50,298 4.1%
S-CLASS 927 1,787 -48.1% 9,804 11,512 -14.8%
CL-CLASS 101 84 20.2% 807 769 4.9%
SL-CLASS 86 207 -58.5% 1,271 2,044 -37.8%
SLS AMG 13 59 -78.0% 467 415 12.5%
CLK-CLASS 1 -100.0% 5 585 -99.1%
SLK-CLASS 212 134 58.2% 2,748 1,756 56.5%
CLS-CLASS 763 261 192.3% 4,269 1,645 159.5%
R-CLASS 140 260 -46.2% 2,126 2,466 -13.8%
M-CLASS 4,091 2,826 44.8% 25,726 22,445 14.6%
G-CLASS 80 112 -28.6% 1,077 721 49.4%
GL-CLASS 2,128 1,887 12.8% 19,324 15,821 22.1%
GLK-CLASS 2,494 1,394 78.9% 19,501 17,672 10.3%
TOTAL 22,637 18,351 23.4% 192,695 178,080 8.2%
*SPRINTER 1,485 725 104.8% 13,937 6,351 119.4%
smart 327 0.0% 0.0%
MBUSA Combined Total Oct. 11 Oct. 10 Monthly % YTD 2011 YTD 2010 Yearly %
GRAND TOTAL 24,449 19,076 28.2% 206,632 184,431 12.0%
*Mercedes-Benz and Freightliner Sprinter Vans are sold and marketed in the U.S. by Mercedes-Benz USA and Daimler Vans USA, respectively.