Mercedes-Benz USA (MBUSA) reported April 2012 sales of 22,336 for its Mercedes-Benz models, a 23.8 % improvement over April 2011, delivering a year-to-date total of 83,849 new vehicles to customers, up 17.5%. Combined sales of Mercedes-Benz passenger vehicles, smart and Sprinter for the month totaled 25,066, up 30.8% bringing a year-to-date total of 91,972, up 22.4 %, making this the company’s highest April on record.
Sales for the month of April were led by the C-, E-, and M-Class model lines. The sporty C-Class – the gateway to the Mercedes-Benz brand on the car side for younger and first-time Mercedes-Benz buyers – took the lead with sales of 6,424 and the 9th generation E-Class followed with sales of 5,328. MBUSA’s top-selling SUV, the M-Class, rounded out the top three with sales of 3,057, up 53.6% compared to April 2011. Other strong performers were the company’s popular new CLS four-door coupe which saw a 522.1% growth and the all-new SLK roadster which increased 215.5% over April 2011. The SLS AMG supercar retailed 104 for the month, up 92.6% over the same period last year.
On a year-to-date basis, top performers again were the C-Class with 24,531 (up 20.1%) the E-Class with 19,201 and the M-Class with 14,537 (up 58.2%).
Monthly sales of the high-performance AMG models were 529, up 55.1% versus April 2011 (341) and up 60.6% year to date. Additionally, despite fluctuating gas prices, diesel sales increased to 2,300 up 142.4% over the same period last year (949) and up 85.8% for the year.
The company’s smart brand continued six consecutive months of sales increases with April sales of 764 vehicles, a 63% jump for the month (compared to the 467 vehicles sold in April 2011) and brings the year-to-date volume to 3,028, up 74.6%.
On the van side, sales of Sprinter Vans also saw strong momentum in April with sales of 1,966 – up 76.3% over last year and up 35.4% on a year-to-date basis.
Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 6,368 vehicles in April; a -10.2% decrease when compared to April 2011 (sales of 7,091 vehicles). On a year-to-date basis, MBCPO sold 26,292 vehicles, a decrease of -1.3% over the comparable period (with sales of 26,629).
| Mercedes-Benz Passenger Vehicles | Apr-12 | Apr-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
| C-CLASS | 6,424 | 5,232 | 22.8% | 24,531 |
20,425
|
20.1% |
| E-CLASS | 5,328 | 5,342 | -0.3% | 19,201 |
20,411
|
-5.9% |
| S-CLASS | 948 | 1,081 | 12.3% | 3,507 |
3,521
|
0.4% |
| CL-CLASS | 63 | 88 | -28.4% | 273 |
387
|
-29.5% |
| SL-CLASS | 250 | 169 | 47.9% | 520 |
714
|
-27.2% |
| SLS AMG | 104 | 54 |
92.6%
|
390 |
309
|
26.2%
|
| SLK-CLASS | 467 | 148 | 215.5% | 1,558 |
689
|
126.1% |
| CLS-CLASS | 647 | 104 | 522.1% | 2,404 |
552
|
335.5% |
| R-CLASS | 131 | 195 | -32.8% | 568 |
870
|
-34.7% |
| M-CLASS | 3,057 | 1,990 | 53.6% | 14,537 |
9,190
|
58.2% |
| G-CLASS | 82 | 88 | -6.8% | 343 |
378
|
-9.3% |
| GL-CLASS | 2,768 | 1,623 | 70.5% | 7,922 |
6,566
|
20.7% |
| GLK-CLASS | 2,067 | 1,927 | 7.3% | 8,095 |
7,368
|
9.9% |
| TOTAL | 22,336 | 18,042 | 23.8% | 83,849 |
71,388
|
17.5% |
| *SPRINTER | 1966 | 1,115 |
76.3%
|
5,095
|
3,764
|
35.4%
|
| **smart | 764 | NA |
3,028
|
NA
|
||
| MBUSA Combined Total | Apr-12 | Apr-11 | Monthly % | YTD 2012 | YTD 2011 | Yearly % |
| GRAND TOTAL | 25,066 | 19,157 | 30.8% | 91,972 | 75,152 | 22.4% |
