If you’re in the mood for a little boasting on the part of Daimler, then you’re in luck my friends, as the company today has announced that their Mercedes-Benz commercial vehicles are Germany’s most popular commercial vehicle brand. The news comes after an Emnid study commissioned by the weekly specialist magazine Verkehrs-Rundschau, during which Mercedes-Benz took top place in three of the seven categories: “Trucks,” “Vans,” and “Hire/Leasing.”
To arrive at their findings, Emnid polled a total of 400 fleet managers in transport, freight, industry and trade about the image of the most important commercial vehicle providers and about products and services for the commercial vehicle fleet. The reason for doing so, according to the Verkehrs-Rundschau study, is that because of those polled, over 75 percent would never or only exceptionally purchase commercial vehicles, products or services from a provider with a poor image.
Apparently, as is the case with celebrities, politicians and exotic dancers, image is everything in the world of commercial vehicles.
For more info regarding Mercedes-Benz victory in the Verkehrs-Rundschau-commissioned Emnid study, keep reading for the official press release.
