What has been dubbed the Mercedes-Benz Fashion Force, is taking to the streets of New York City in the new 2012 CLS 63 AMG to spot “stylesetters” with fresh, creative design looks and arresting appeal. Stylist Brad Goreski and a team of Fashion Enforcers are on duty for five days during Mercedes-Benz Fashion Week carrying out its mission.
Making its way from Lincoln Center, home of Mercedes-Benz Fashion Week, to the most stylish neighborhoods in downtown Manhattan, the CLS 63 AMG Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.
“The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,” said Brad Goreski.
Fashion Enforcers include an impressive list of leading fashion bloggers including: Lauren Sherman of Fashionista.com, Jace Lipstein of Grungygentleman.com, Leandra Medine of manrepeller.com and Kristian Laliberte of Refinery29.
“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”
The Mercedes-Benz Fashion Force is on patrol from Thursday, February 10th until Monday, February 14th. Updates on its possible locations can be found on Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.
Mercedes-Benz Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from February 10-17.