“Fashion and automotive design have many inspiring commonalities, which were presented to our MBFW guests in an exclusive setting here at the new Telegraphenamt. We were delighted to once again be able to provide momentum for zeitgeist and creativity with our visionary Mercedes-Benz Collection ACC01 made from recycled material. With will.i.am, Mercedes-AMG hosted the internationally famous artist and entrepreneur as a partner, who is engaged in many areas, demonstrating that the MBFW is an attractive stage for our fashion engagement“, says Jens Kunath, Head of Passenger Car Sales Germany and Member of the Executive Board of Mercedes-Benz Cars Sales Germany.

MBFW Berlin September 2022

The Mercedes-Benz Capsule Collection “ACC01” comprises some 30 pieces and can be seen in an installation at MBFW. Behind the collection is the Berlin-based creative studio Acte TM as a partner of Mercedes-Benz and assisted by Antoni creative agency.

MBFW Berlin September 2022

US star, artist and entrepreneur William James Adams, aka will.i.am, was a guest at the opening show. The internationally famous, multi-award-winning hip-hop musician and co-founder of the band “Black Eyed Peas” said: “It is great to be in Berlin and be able to share more about the “The Flip” vehicle and the social project together with the Mercedes-AMG team. The collaboration is a personal dream come true for me and I want to inspire and encourage others with it“. Will.i.am created “The Flip” as a unique vehicle together with West Coast Customs supported by Mercedes-AMG.

MBFW Berlin September 2022

A face of the luxury industry for over three decades, Helena Christensen perfectly typifies the social responsibility of Mercedes-Benz, by demonstrating the importance of wearing a mask at the Copenhagen Fashion Week SS21, and how they can even be elevated to a piece of  iconic design. Both parties want to make a stand on the importance of wearing face coverings, and to do so in a suitably creative way.

Copenhagen Fashion Week SS21 – Mercedes-Benz partners with supermodel Helena Christensen to demonstrate the responsible side of luxury fashion brands; photo credit: Olivia Frølich for Mercedes-Benz; Imagery usage Daimler AG limited until August 2021

“We at Mercedes-Benz are very aware of our social responsibility to show attitude and act as role model especially in difficult times. As a leading luxury brand we are delighted to implement this in partnership with Helena – one of the most iconic faces in fashion”, said Bettina Haussmann, Head of Mercedes-Benz Branded Entertainment.

Mercedes-Benz Denmark’s long standing relationship with Copenhagen Fashion Week can be traced back to 2009, when Mercedes-Benz began facilitating shared fashion show locations for several designers each season. More recently, Mercedes-Benz has focused on collaborating with one designer in a more in depth capacity, often to create engaging social media content and impactful visuals around their show or event. Recent partnerships include the likes of Danish Designer Soeren Le Schmidt. On the 10th August 2020, Mercedes-Benz co-hosted the opening reception of much loved fashion brand GANNI’s 202020 exhibition, which brought together clothing, art, discussion and performance for an immersive and collaborative brand experience. Mercedes-Benz also highlighted Copenhagen Fashion Week’s commitment to sustainability by using branded electric and hybrid vehicles to transport VIP guests between events, along with providing shut­tle service at the GANNI opening reception.

Mercedes-Benz is proud to announce that the acclaimed designer Peter Dundas with Evangelo Bousis will showcase his debut collection, from their newly launched label DUNDAS at Mercedes-Benz China Fashion Week in Beijing.

Label DUNDAS auf der Mercedes-Benz China Fashion Week
Label DUNDAS at Mercedes-Benz China Fashion Week

Label DUNDAS auf der Mercedes-Benz China Fashion Week
Label DUNDAS at Mercedes-Benz China Fashion Week

Label DUNDAS auf der Mercedes-Benz China Fashion Week
Label DUNDAS at Mercedes-Benz China Fashion Week

Label DUNDAS auf der Mercedes-Benz China Fashion Week
Label DUNDAS at Mercedes-Benz China Fashion Week

As one of the most talented and trailblazing figures on the international fashion scene, Norwegian-born Peter Dundas will present his debut collection at Mercedes-Benz China Fashion Week, a move which further enhances the reputation and significance of China’s growing importance in the global fashion industry and the fashion platform itself. Through the International Designer Exchange Program, Mercedes-Benz has cemented its commitment to nurturing emerging and established designers, by providing them with the unrivalled opportunity to access key international markets.

The inclusion of Peter Dundas at Mercedes-Benz China Fashion Week, with his undeniable fashion pedigree, is pivotal in the event’s continued growth and significance. The platform was established in 1997 and in partnership with Mercedes-Benz since 2011; the biannual showcase of contemporary Chinese design has evolved into an unmissable event on the international fashion calendar. Thanks to the luxury automobile manufacturer’s support and initiatives such as the International Designer Exchange Program, a spotlight is shone on the thriving fashion scene in China at what is a time of unprecedented global interest in the region.

After moving to the US with his family at the age of 14, Peter’s path into design began at Parsons a fashion, art and design school in New York before moving to Paris, where he became an assistant to Jean Paul Gaultier in 1992. Eight years later, he moved to Christian Lacroix where he remained for two years before arriving at Roberto Cavalli. That would prove the catalyst for a storied decade-long career at the helm of Emanuel Ungaro, Emilio Pucci and Roberto Cavalli. Having successfully revitalised these three iconic brands, earlier this year Peter, alongside his partner Evangelo Bousis, launched the much anticipated label DUNDAS. In his life as in his art, Peter does not do things by half measures – his collection made a grandstand debut on Beyoncé Knowles at the 2017 Grammy Awards, and then by Emily Ratajkowski at the Cannes Film Festival. It is testament to Peter’s flair and craftsmanship that his dresses have long been some of the most sought-after on the red carpet.

Dundas sketches prolifically, working in a very instinctive and intuitive manner, which bears itself out in the fluidity of his designs. Throughout his career, his aesthetic has pivoted around the trinity of freedom, sensuality and rebelliousness, giving his creations a playful yet inherently seductive femininity, adding emphasis to his dedication to a vision of the modern woman as someone with unfettered license for self-expression. The DUNDAS brand will carry these unmistakable hallmarks – embellishment, luxury, sensuality, and above all a celebration of women.

Never afraid to blaze his own trail, the DUNDAS label has been conceived around a non-seasonal structure; instead of offering up to four runway shows following fashion’s traditional seasonal structure, the DUNDAS collection will be released strategically and succinctly, in carefully-timed drops to coincide with the demands of clientele. Presenting this new format at Mercedes-Benz China Fashion Week speaks volumes about the rapidly changing ways that luxury fashion is now being consumed by an increasingly global audience. Avoiding the traditional Spring/Summer, Fall/Winter fashion axis, the collection can speak to a truly global consumer – it is modern, reflecting both the demands of the globalisation of the fashion industry, and the key importance of travel in the contemporary luxury lifestyle.

Uniqueness, individuality, made-to-measure elements, and the idea of a designer retailing direct to their clientele via online channels ideologically connects to this new business model for ready-to-wear. It is a modern proposition – about closeness between creativity and commerce, about freedom from restraints and about satisfying women’s needs. Certain items from the collection will be offered custom-made; others are high-end ready-to-wear.

The DUNDAS collection will partner with key retailers to offer capsule collections, as well as retailing direct online. The first partnership, with Moda Operandi, launched the debut DUNDAS collection in July this year. The collection is also available from The Webster (Miami), Bergdof Goodman (New York), Elyse Walker (Los Angeles), Matches (UK), AZEL (Russia) and Moda Boutique. Moda Operandi will also exclusively launch the accessibly-priced collection, created to complement the debut collection in early December for pre order.

Top model Amber Valletta, her son Auden McCaw and the Concept EQ are the focus of the third and last chapter of the #mbcollective Fashion Story from Mercedes-Benz. Director and filmmaker Luke Gilford’s photos and film radiate the intimacy, security, and understanding that mark the emotional relationship between mother and son.

#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta und das Concept EQ
#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta and the Concept EQ

#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta und das Concept EQ
#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta and the Concept EQ

#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta und das Concept EQ
#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta and the Concept EQ

#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta und das Concept EQ
#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta and the Concept EQ

#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta und das Concept EQ
#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta and the Concept EQ

#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta und das Concept EQ
#mbcollective Fashion Story 2017 Chapter Three; Amber Valletta and the Concept EQ

The #mbcollective Fashion showcases Generation Now celebrities who, through their mentorship of the “Generation Next,” transport important social values into the future. Top fashion model and actress Amber Valletta supports climate protection and animal conservation, and conveys the belief in sustainability to her son Auden McCaw. They follow in the footsteps of Chapter One talent, musicians M.I.A and Tommy Genesis, debuted in London in March 2017, and Chapter Two protagonists, actress Susan Sarandon and humanitarian filmmaker Bryn Mooser of RYOT, unveiled at Mercedes-Benz Fashion Week Berlin in July 2017.

The Mercedes-Benz Concept EQ stands for emotion and intelligence and shows what the future of electric mobility can look like: sporty, elegant, intelligent and sustainable. These Mercedes-Benz brand values are illustrated in Chapter Three of the #mbcollective Fashion Story.

Amber Valletta rose to fame as a top model in the 1990s and later made a name for herself as an actress as well. American-born Valletta has graced countless magazines – including 16 Vogue UScovers – and has been the face of fashion designers Giorgio Armani, Louis Vuitton, Prada, Valentino and Versace. In her own words, she is a child of the Mid-West and feels at her best and most comfortable in natural surroundings. Since activism was practically handed down to her in her cradle, she has long advocated conservation and sustainability. As co-founder of A Squared Films she participated in the short documentary series “Driving fashion Forward”, focusing on the topic of sustainability and fashion. She is an ambassador for the Sierra Club Animal and Climate Protection Movement and, together with the online shop Yoox, she has founded her own fashion label for sustainable fashion, Master & Muse.

Auden McCaw is 16 years old and attends high school in Los Angeles. He is a passionate volleyball player and participated in the Youth Olympic Games with his team last summer. He is enthusiastic about art and design and has already been featured in fashion shoots by famous photographers such as Steven Meisel and Steven Klein. Like his mother, he is very concerned about the preservation of the planet and is actively involved in its protection.

“Chapter Three with Amber Valletta and Auden McCaw is a wonderful conclusion for the first year of our new Fashion Format, which no longer follows the traditional fashion seasons and through which we have found a pioneering means of communication with our audiences all around the world”, says Michael Bock, Head of Sports and Lifestyle Marketing of Mercedes-Benz Cars. “For all three chapters with the Concept EQ, we were able to engage celebrities who represent the Generation Now, Generation Next theme as well as communicating our brand values. Musicians M.I.A. and Tommy Genesis touched on the topic of Connectivity, actress Susan Sarandon and filmmaker Bryn Mooser embodied Emotion, while Amber Valletta and Auden McCaw stand for Intelligence. Luke Gilford has translated these three stages of a relationship into images that speak for themselves. With the #mbcollective, we have also raised our long-standing fashion commitment to a new level, in line with the current Zeitgeist, placing the focus on personal independence.

Filmmaker Luke Gilford sets the scene for all three chapters of the Fashion Story at the Wright Ranch in Santa Monica. The location, which belongs to Eric Lloyd Wright (grandson of legendary architect Frank Lloyd Wright), high up in the mountains above Malibu Pier, offers the most varied light ambiences from sunrise to sunset. Chapter Three was created in the soft, slightly hazy late-afternoon light. Thanks to this and the green and blue tones of the landscape the motifs radiate a feeling of placid intimacy.

The world-wide promotion of gifted young design talents to which Mercedes-Benz has pledged its support for many years now and which, in 2017, has moved to the very centre of its fashion commitment, features predominantly in the Fashion Story. All six protagonists wear creations of young designers such as William Fan, Steven Tai, Ran Fan or Anna October, who have all beensupported by the International Designer Exchange Program (IDEP).

Coinciding with the unveiling of Chapter Three and at Mercedes-Benz’ invitation, South Korean up-and-coming designer and winner of the 2017 International Fashion Showcase, Younchan Chung will show the latest collection of his label “the-sirius” at Milan S/S 2018 Moda Donna.Amber Valletta, as a member of #mbcollective, will attend the show in support of the designer.

The Concept EQ is a forerunner of the new Mercedes-Benz electro-mobility product and technology brand. EQ stands for “Electric Intelligence” and will, in the future, represent a comprehensive electric ecosystem of products, services, technologies and innovations within Mercedes-Benz. The Concept EQ study shows how the CASE campaigns strategic pillars can be implemented in a product: Connected, Autonomous, Shared und Electric. The sporty SUV Coupé speaks a new design language and is designed, both external and internally, with maximum user friendliness and accessability in mind.

In the 70’s we had bell bottoms and platform shoes, in the 80’s, those of us that could, grew out our hair and wore fingerless gloves, the 90’s we went from unwashed grunge to baggy hip hop.  Ever wonder who creates these trends, both good and bad, and what’s next for fashion?  Many of our future looks will start here, at New York Fashion Week.  The semi-annual New York Fashion Week, which was branded Mercedes-Benz FashionWeek in 2009 and held in February and September of each year in New York City is one of four major fashion weeks held around the world.  Other fashion powerhouses include  Paris, London, and Milan.

This year, Mercedes-Benz and WGSN, a leading fashion forecaster, are collaborating on a display at Mercedes-Benz Fashion Week at Lincoln Center that hones in on the hottest street style looks from well-known designers and savvy tastemakers.

The lobby of Mercedes-Benz Fashion Week will take-on the role of curator.  More specifically, one of the vehicle displays featuring the new 2013 GLK, the smallest in the Mercedes-Benz SUV line-up, will be surrounded by fashion designs and looks that are street style inspired.   These spring/summer 2013 fashion accessories; including hats, bags, and shoes, from designers such as Jil Sander to Maison Martin Margiela, were handpicked by a community of fashion insiders at WGSN.

These accessory trends are placed alongside the new 2013 GLK, which features its own bold styling persona that’s set in an agile, compact package.  The redesigned interior and modifications of the GLK’s exterior for 2013 create a muscular yet elegant body that’s ready for adventure, a market trend that is permeating the fashion industry in many modes.

“2012’s sporting events, led by the Olympics, have pushed sports styling to the forefront,” says Maren Hartman, WGSN Content Director.  “Sports influences like neon brights and active-inspired fabric directions are driving product areas, from footwear and accessories to tailored or party looks. The emergence of sports-inspired trends suggests a move towards the active, ‘on-the-go’ consumer.”

The accessories, fabrics and color schemes chosen for the display are items that detail many of the fashion looks on the cutting-edge of both street fashion and broader design themes playing out within the industry.  According to WGSN, one of the key accessory trends highlighted in the display is the sneaker sport wedge.  Wedge sneakers remain a popular footwear choice, fusing classic sports silhouettes with the latest fashion-forward updates. Sports hybrid designs will remain popular worldwide as a key footwear silhouette.  Some of the other top trends included in the report for spring/summer 2013 include:  the sun visor, clip belt, balloon backpack and strappy adventure sandal.

Visit the GLK display in the main lobby of Mercedes-Benz Fashion Week to see the installation featuring all of the spring/summer 2013 trends.

For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visithttp://newyork.mbfashionweek.com.

Watch the making of the exciting fashion film by Mario Testino for the Mercedes-Benz Spring/summer 2013 fashion season. Testino uses the mysterioous atmosphere to set the stage for international top model, Joan Smalls. Smalls not only uncovers herself by pulling the drapes away, but she also reveals the new CLS 63 AMG Shooting Brake. Mario says of the campaign ““I decided to create a picture that tells a story of the most sought after objects and design that stay in history and are preserved forever; with Joan Smalls – for this campaign made up to be like some character from the future – taking the CLS Shooting Brake with her into the unknown and leaving everything else behind”.

In this second video, watch Joan Smalls, the model and heroic main character, on set while shooting the new Mercedes-Benz fashion key visual for the spring/summer 2013 Fashion Film.

And finally, view the completed film here, if not for the fashion and the model, watch it for the 2013 CLS63 AMG. The video was described to us as follows: conspicuously draped things, kept in an underground warehouse, striclty protected. A mysterious atmosphere, which triggers suspiciouns. Beauty Joan Smalls uncovers the new CLS Shooting Brake, CLS63 AMG Version, in Mario Testino’s latest fashion film

Mercedes-Benz Fashion Week is just around the corner, and to kick off our coverage, we are going to talk about the most recent Mercedes-Benz Presents recipient, Naeem Khan.

Many of the world’s most stylish women are devotees to Naeem Khan, one of the biggest names in fashion. Always committed to adorning elegant women in clothes befitting their refinement, his glittering fan base of starlets and socialites includes Beyonce, Penelope Cruz, Lea Michele, Taylor Swift, Lady Gaga, Carrie Underwood, Florence Welch, Eva Longoria, Emily Blunt, First Lady Michelle Obama and Queen Noor of Jordan, and his designs have graced the silver screen in fashion film classics like Sex & the City and Dreamgirls.

“The admiration we have for Naeem Khan’s designs and his exceptional reputation throughout the fashion industry make him the ideal ‘Mercedes-Benz Presents’ designer,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “His highly-crafted embroidered pieces and breathtaking gowns that grace the runways of Mercedes-Benz Fashion Week are expressions of his precision and expertise, and we are thrilled to support his show this season.”

“As a lifetime Mercedes-Benz owner, the honor of being chosen as the ‘Mercedes-Benz Presents’ designer has a very special meaning to me,” says Naeem Khan. “I am thrilled to receive this accolade from a brand that shares the same passion for innovative design and quality craftsmanship that I do.”

In its ninth year, the “Mercedes-Benz Presents” program continues to create unique experiences that tie fashion and automobile design together while supporting the growing needs of Mercedes-Benz Fashion Week designers. Each season, a designer is chosen that demonstrates an unparalleled talent and a dedication to the use of quality materials, unique style and innovative design, all characteristics that define the three-pointed star. Khan joins a prestigious list of past “Mercedes-Benz Presents” designers including Carolina Herrera, Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

As part of the Presents program, Mercedes-Benz is featuring a display in the lobby of Mercedes-Benz Fashion Week showcasing two examples of superb craftsmanship and design: pieces from the Naeem Khan collection and the 2012 ML63 AMG SUV. Just as a fashion designer creates haute couture works of art, Mercedes-Benz creates one-of-a-kind bespoke vehicles out of the highest-quality paints, leathers and trims. The ML63 AMG on display is the ideal example showcasing the perfect combination of pure performance and chic design roaring with 518 horsepower hand-built engine and an ultra luxe leather interior, featuring hand sewn cross-stitching as well as an optional carbon fiber engine cover and red brake calipers, making this vehicle a fascinating fashion statement.

The display will also be the backdrop for an exclusive invite-only Fashion’s Night In event on Thursday, February 9th, to kick off Mercedes-Benz Fashion Week. Invited guests will take part in a Mercedes-Benz DIY Style Studio to make their own bespoke fashion accessories out of luxe vehicle materials. Naeem Khan will make a special appearance along with event hosts, Nicola Ehrenberg-Uhlig, Head of Conceptual Design Team Color & Trim for Mercedes-Benz, Erica Domesek of P.S. I made this… and accessories designer Paige Novick.

The Naeem Khan runway show is being held on Tuesday, February 14th at 2pm in the Theatre.

Mercedes-Benz Fashion Week is taking place in New York City at Lincoln Center from February 9-16, 2012 with more than 80 designers presenting their Fall 2012 collections including Naeem Khan, Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, BCBGMAXAZRIA, Rebecca Taylor, Reem Acra, Narciso Rodriguez, Nicole Miller, Charlotte Ronson and Betsey Johnson.

Miami Beach got a little hotter this last week during Mercedes-Benz Fashion Week Swim where international designers showed off their 2012 swim collections and Mercedes gave insiders a first hand look at the 2012 Mercedes-Benz C-Class Coupe.  The  5-day invitation-only event went from July 14-18, 2011 at The Raleigh and included several well known designers including LUXE, by Lisa Vogel, Diesel, Beach Bunny Swimwear, L*Space by Monica Wise, Caffé Swimwear, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, and Luli Fama.

“Mercedes-Benz Fashion Week Swim attendees can always count on seeing unique swimsuit style concepts for the first time that represent designer labels from around the world,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “It sets the stage to premier our latest designs like the all-new 2012 C-Class Coupe to those on the cutting-edge of fashion.”

The new C-Class Coupe made a splash poolside, steps from the iconic Raleigh pool, where the fashion elite congregated during Mercedes-Benz Fashion Week Swim to see and be seen. The Mercedes C-Class coupe delivers a combination of a modern and youthful aesthetic while still offering the style and sophistication we’ve come to expect from a Mercedes-Benz vehicle.  This is a design concept that captures the overall tone of Mercedes-Benz Fashion Week Swim. Featuring unique compact proportions, a low silhouette and athletic lines, the C-Class Coupe is for the ambitious, ready to succeed driver. Packed with innovation, the vehicle offers a comprehensive level of driver support and protection including a number of driver assistance systems, ranging from ATTENTION ASSIST drowsiness detection to optional LANE KEEPING Assist. The C-Class Coupe’s new telematics keep the driver connected with standard wireless Bluetooth, USB interface, SIRIUS weather information and destination search via Google. There is a choice of three models, including the extremely powerful C63 AMG.

As guests entered the Mercedes-Benz Fashion Week Swim tents on 18th street off Collins Avenue in South Beach, they were greeted by the also new for 2012 SLK Roadster. The Mercedes SLK combines sporty handling with stylish comfort that culminates into a striking two-seat roadster design with a retractable hardtop. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world’s first automotive manufacturer to offer the innovative panoramic vario-roof with MAGIC SKY CONTROL as optional equipment on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.

Fresh off its East Coast patrol during Mercedes-Benz Fashion Week in New York City, Brad Goreski and a team of Fashion Enforcers are taking to the streets of Los Angeles in the new 2012 CLS 63 AMG Fashion Force vehicle looking for stylesetters and red carpet hits during Oscar Week.

From Melrose to Rodeo Drive, and the chicest parties on Sunset Boulevard, the CLS 63 AMG Fashion Force car outfitted in its official badging is on patrol rewarding stylesetters with a ride to their next destination, and a giving out a discreet number of invitations to the annual Mercedes-Benz Oscar viewing party at the Soho House West Hollywood. A tradition during Oscar weekend, the invitation only viewing party draws an exclusive mix of industry executives and Hollywood insiders that celebrate Mercedes-Benz long-standing history in the film industry.

“Hollywood and fashion are symbiotic partners especially during awards season,” said Brad Goreski. “Whether you are right in the middle of a glamorous event or watching it from the sidelines, the red carpet Oscar events set the stage to showcase the latest designs and styles for those watching around the world.”

At the center of the Fashion Force is the 2012 CLS 63 AMG four-door coupe serving as its official vehicle. It represents the epitome of alluring design and sexy curb appeal. The Fashion Force hits the streets from Thursday, February 24th through Sunday, February 27 th and can be followed on Twitter #FashionForce.

Fashion Enforcers include a list of leading fashion bloggers including: Laurie Brucker of Laurie B Style, Geri Hirsch of Because I’m Addicted, Jaclyn Johnson of Notes on Napkins, Nadine Jolie of Nadine Jolie, Beth Jones of B Jones Style, Alison McNamara of FabSugar, Kelsi Smith of Dedicated Follower of Fashion, Sydne Summer of Think Thru Fashion, and Nola Weinstein of Glam.com.

As Hollywood celebrates a year of outstanding performances, Mercedes-Benz is celebrating 125 years of innovation, the invention of the automobile, and its future as leader in the automotive industry. It was Carl Benz’s patent of the automobile that occurred around the same time as the invention of motion pictures. No one knew the impact that these inventions would have on society, but now more than a century later, Hollywood and Mercedes-Benz are synonymous with glamour and luxury. Both share a rich and inspirational history together – in front of the camera and behind the scenes.

What has been dubbed the Mercedes-Benz Fashion Force, is taking to the streets of New York City in the new 2012 CLS 63 AMG to spot “stylesetters” with fresh, creative design looks and arresting appeal. Stylist Brad Goreski and a team of Fashion Enforcers are on duty for five days during Mercedes-Benz Fashion Week carrying out its mission.

Making its way from Lincoln Center, home of Mercedes-Benz Fashion Week, to the most stylish neighborhoods in downtown Manhattan, the CLS 63 AMG Fashion Force car outfitted in its official badging is pulling over at the sight of a stylesetter and rewarding them with a ride to their next destination. Each stylesetter chosen by the Mercedes-Benz Fashion Force is going to have their picture taken and several are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official fashion force culmination event, hosted by Brad Goreski in the Mercedes-Benz Star Lounge.

“The Mercedes-Benz Fashion Force car is a statement about New York being one of the greatest fashion capitals of the world and the confident approach to individualistic style that people strive to explore throughout this amazing city,” said Brad Goreski.

Fashion Enforcers include an impressive list of leading fashion bloggers including: Lauren Sherman of Fashionista.com, Jace Lipstein of Grungygentleman.com, Leandra Medine of manrepeller.com and Kristian Laliberte of Refinery29.

“Mercedes-Benz has a natural affinity with the world of fashion with cars that appeal to those with a strong sense of style,” said Lisa Holladay, manager of brand experience for Mercedes-Benz USA. “The 2012 CLS 63 AMG four-door coupe is the perfect vehicle for the Mercedes-Benz Fashion Force initiative with its fascinating design and significant curb appeal.”

The Mercedes-Benz Fashion Force is on patrol from Thursday, February 10th until Monday, February 14th. Updates on its possible locations can be found on Facebook.com/MBFashionWeek and Twitter.com/MBFashionWeek.

Mercedes-Benz Fashion Week Fall 2011 will take place in New York, NY at Lincoln Center from February 10-17.

The all new 2012 Mercedes-Benz SLK Roadster made its official U.S. Debut at New York’s Mercedes-Benz Fashion Week.  The scene at Mercedes-Benz Fashion Week heated up  as fans got their first glimpse of the red 2012 Mercedes-Benz SLK roadster.  Lincoln Center, the heart of the most anticipated runway shows with more than 80 designers presenting their Fall 2011 collections including Diane von Furstenberg, Carolina Herrera, Vera Wang, Michael Kors, Derek Lam, Tommy Hillfiger, Prabal Gurung, Nicole Miller, Charlotte Ronson, Tory Burch, and Betsey Johnson was the location for the roadster’s debut.

“With temperatures hovering in the mid 20s on the Upper West Side of Manhattan, it’s not a stretch to believe everyone is fantasizing about warmer weather,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “The new SLK design takes the convertible experience to new heights and it will resonate with everyone watching the hottest styles on the runway while dreaming of their next adventure under balmy, sunny skies.”

The new SLK is one of two car displays in the tent lobby of Mercedes-Benz Fashion Week and draws attention to its new design through a photo op experience called “On the Scene.” Fashion fans can get up-close and personal with the SLK and have their picture taken right in the heart of the action of Mercedes-Benz Fashion Week. Each day fashion fans with the right look can strike a pose for the chance to end-up in the print edition of The Daily, which is handed out each day at Mercedes-Benz Fashion Week.

Beyond the SLK, the display is featuring design elements which bring to life the glitterati of Mercedes-Benz Fashion Week to create the ultimate scene. Life size illustrations of windblown beauties by Scandinavian fashion Illustrator Laura Laine and the sought after invisible shoes launching this February by Andreia Chaves, a Brazilian footwear designer.

The 2012 SLK is going on sale this summer. It combines sporty handling with stylish comfort that culminates into a striking car design that is suitable for everyday driving. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world’s first automotive manufacturer to offer the panoramic vario-roof with MAGIC SKY CONTROL as an optional extra on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.

As Mercedes-Benz Fashion Week arrives to its new home at Lincoln Center, what remains unchanged is Mercedes-Benz commitment to style and luxury at one of the world’s biggest annual fashion events. Through a collaborative effort with fashion icon Iman and her new IMAN Home designs, and interiors and special events design consultant Carlos Mota, the VIP Mercedes-Benz Star Lounge is a bold design statement and sanctuary for guests taking in the latest fashion looks on the runway during Mercedes-Benz Fashion Week spring and summer 2011 season.

IMAN Home designs are inspired by international locales and traditional, yet modern, crafts to bring a beautiful blend of cultural richness in the fabrics. The Mercedes-Benz Star Lounge serves as the first look at these designs from her collection, which launches in late September. “I am so excited to partner with Mercedes-Benz on this project,” said Iman. “We have worked tirelessly in preparation for the launch of IMAN Home and to have this forum, at Mercedes-Benz Fashion Week, is a great way to unveil the collection.” IMAN Home, in conjunction with P/K Lifestyles, a development and marketing agency specializing in decorative fabric manufacturing for a portfolio of consumer driven brands, marks Iman’s first venture into the home décor industry adding to her current businesses, which include cosmetics, fragrance, apparel and accessories.

During the course of her fourteen year modeling career, Iman graced the covers of top fashion magazines around the world and has acted as a muse to many prominent designers including Gianni Versace, Donna Karan, and Yves Saint-Laurent. On June 7, 2010, Iman was recognized for her contributions to the industry over the past thirty years by receiving the Fashion Icon Award from the Council of Fashion Designers of America.

In conjunction with Iman’s bold décor elements, acclaimed interior designer and interiors and special events design consultant, Carlos Mota, provides his expertise and artistic direction to bring to life the 30′ by 26′ Mercedes-Benz Fashion Week lounge. “This is an exciting project for me,” said Mota. “It is great to be working with a team so attentive to detail and quality.” No stranger to the fashion community, Mota, whose friends and supporters include many NYC tastemakers and designers, takes a seemingly ordinary room inside Lincoln Center and transforms the space into a safe haven for Mercedes-Benz Fashion Week VIPs. Those lucky enough to gain access to the lounge are transported to an exotic, almost tribal oasis equipped with cozy couches, chairs, daybeds, full bar and private sitting area.

The Mercedes-Benz Star Lounge is available to designers, celebrities, VIPs, media and guests, by invitation or through an access card provided by Mercedes-Benz.

Carolina Herrera known for her sophisticated design and elegance receives the distinguished title of “Mercedes-Benz Presents” designer for this season’s spring/summer 2011 collection debuting on Monday, September 13th at 10:00 am at Lincoln Center, the new home of Mercedes-Benz Fashion Week.

The “Mercedes-Benz Presents” program recognizes designers that demonstrate dedication to the use of quality materials, unique style and innovative design for the past seven years. “I am very proud to be chosen as the “Mercedes-Benz Presents” designer,” said Herrera. “To be recognized in such an important year in Mercedes-Benz Fashion Week history, is, without question, a wonderful honor.”

Carolina Herrera has designed for many celebrities and high profile clients including Renée Zellweger, Amy Adams, Michelle Pfeiffer, Emily Blunt, Oprah Winfrey, and Camilla Belle. She joins a prestigious list of past “Mercedes-Benz Presents” designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, and CHADO Ralph Rucci.

“Carolina Herrera’s understated grace, precision design and attention to detail uphold the Mercedes-Benz commitment to quality,” said Lisa Holladay, Manager of Brand Experience Marketing for Mercedes-Benz USA. “She is a symbol of great success within the fashion industry and especially in New York City and choosing her as this season’s Mercedes-Benz Presents Designer represents the strength of Mercedes-Benz Fashion Week and the event’s bright future at Lincoln Center.”

Born in Venezuela, Carolina Herrera began her Fashion career in New York in 1980, and will be celebrating 30 years of her eponymous collection in 2011. Recognized throughout the industry for her impeccable style and elegant, feminine, sophisticated designs Carolina Herrera has been awarded by the Council of Fashion Designers of America two distinct honors “Womenswear Designer of the Year” in 2004 and in 2008 the “Geoffrey Beene Lifetime Achievement Award”. Carolina Herrera oversees a design house which encompasses her signature fashion collection and bridal collections, her lifestyle collection CH Carolina Herrera, and ten successful fragrances.

Prior to the unveiling of Carolina Herrera’s spring 2011 Collection during Mercedes Benz Fashion Week the Designer will fete two milestones in support of Fashion’s Night Out on Friday, September 10th. The highly anticipated opening of the CH Carolina Herrera store at 802 Madison Avenue with special guest illustrator Robert Risko and the 10th Anniversary of her Madison Avenue flagship store at 954 Madison Avenue with a digital photo booth with creative backdrop for memorable shots of the evening.

Mercedes-Benz Fashion Week Spring/Summer 2011 will take place in New York, NY at Lincoln Center from September 9-16. Carolina Herrera is among more than ninety designers presenting their Spring/Summer 2011 collections at Lincoln Center including Diane von Furstenberg, Hervé Léger by Max Azria, Vera Wang, Badgley Mischka, Christian Siriano and Charlotte Ronson.

For more information about Mercedes-Benz Fashion Week at Lincoln Center, and for a schedule of shows and events, visit http://newyork.mbfashionweek.com.

Designer Trina Turk, known for her sophisticated sportswear and signature prints, is this season’s “Mercedes-Benz Presents” designer with plans to debut a Spring 2011 swimwear collection at Mercedes-Benz Fashion Week Swim located at The Raleigh in Miami Beach on Thursday, July 15, 2010.

The “Mercedes-Benz Presents” program recognizes designers that demonstrate dedication to use of quality materials, unique style and innovative design. Trina Turk joins a prestigious list of “Mercedes-Benz Presents” designers including Monique Lhuillier, Badgley Mischka, Narciso Rodriguez, Red Carter and CHADO Ralph Rucci.

The Trina Turk collection showing at Mercedes-Benz Fashion Week Swim incorporates unique prints in a range of colors including sophisticated use of black and white to multi-colored patterns of free flowing shapes. A significant amount of emphasis and detail is placed on hardware throughout the collection going beyond the typical loops and rings to a sophisticated use of unique pieces in gold inspired by Trina Turk’s signature patterns and her love of vintage jewelry and architecture. Trina Turk draws inspiration for this season’s collection from the city of Acapulco in the 1960’s & 1970’s, an era known for glamorous getaways by Hollywood’s rich and famous and the international jetset.

In addition to her runway show during Mercedes-Benz Fashion Week Swim, Trina will make a personal appearance on Saturday July 17th, 2010 from 4-6pm at her store located in the exclusive Bal Harbour Shops – one of only 5 standalone Trina Turk stores throughout the Country. Hosted by Amanda Fernandez-Leon, Jacquelynn Powers, Jilian Sanz and Sarah Arison, the latest styles from the Trina Turk pre fall and swim collections will be featured. A raffia clutch purse will be a special gift with any $300 purchase for this event.

“Trina Turk’s signature patterns and designs are sophisticated yet fun and dynamic,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “Her swimsuits and clothing appeal to individuals who enjoy luxury and warm weather lifestyles, which is a natural fit with the newest Mercedes-Benz E-Class convertible in South Florida.”

“It’s always special to be recognized for my work in a large industry with many talented designers,” said Trina Turk. “Being the Mercedes-Benz Presents designer is an honor as it acknowledges my commitment to unique design and craftsmanship from a brand that is a leader in innovative design.”

Mercedes-Benz Fashion Week Swim will take place in Miami Beach, Florida at The Raleigh from July 15-19. Designers presenting their Spring 2011 collections, include White Sands Australia, Beach Bunny Swimwear, Dolores Cortes, Swell Suits Miami featuring Naila, park & ronen and Olasul, Ed Hardy Swimwear, Crystal Jin, Swimwear Anywhere, Mara Hoffman Swim, Poko Pano, True Religion Swimwear, Aqua di Lara, Qiss Qiss, A.Z Araujo, Red Carter, Cia.Marítima, Luli Fama, Caffé Swimwear, Nicolita, Marysia Swim, Lisa Maree, Kooey Swimwear Australia, Aquarella Swimwear, Lisa Blue and Tyler Rose.

For more information about Mercedes-Benz Fashion Week Swim at The Raleigh, and for a schedule of shows and events, visit www.mbfashionweek.com/miami.

As plans solidify for runway shows at Lincoln Center for the Spring 2011 Collections this September, Mercedes-Benz USA announces the renewal of its title sponsorship for Fashion Week over the next 3 years, which includes the twice annually organized Mercedes-Benz FashionWeek in New York plus Mercedes-Benz FashionWeek SWIM in Miami, both events produced by IMG Fashion.

“The industry support and innovation being utilized to transform Lincoln Center into the new home of Mercedes-Benz FashionWeek is a testament to New York City’s premier status among the greatest fashion capitals of the world,” said Stephen Cannon, vice president of marketing for Mercedes-Benz USA. “Our commitment to the event’s success will continue as we officially renew our three year agreement with IMG to remain title sponsor.”

For nearly a decade, Mercedes-Benz has supported premier fashion events that create a connection between fascinating car and fashion designs that speak to the desire for individual style. Mercedes-Benz involvement in Fashion Week dates back to 2001 and its three year commitment extends its title sponsorship through 2013.

“Mercedes-Benz commitment to the fashion industry is truly humbling,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “As a long term partner of IMG Fashion globally, Mercedes-Benz has shown a tremendous amount of vision in its support of Mercedes-Benz FashionWeek as we undertake this exciting move to Lincoln Center.”

Mercedes-Benz Fashion Week New York draws international attention and over 100,000 visitors to New York City, including approximately 3,000 members of the press and fashion industry from around the world. IMG Fashion, The City of New York and Council of Fashion Designers of America (CFDA) have long sought to identify a new home for Mercedes-Benz Fashion Week in New York. With the support of Lincoln Center, the event will commence September 2010 at its new home in Damrosch Park on the Lincoln Center Campus. In addition to the new address, the event will unveil modernized production capabilities, digital services, better accessibility for attendees through both public and private transportation, and increased resources on-site and in the surrounding areas.

“As a leader and innovator in the auto industry it makes sense for Mercedes-Benz to be involved with the best events that allow us to create unique Mercedes-Benz experiences for our customers,” said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. “The renewal of the Mercedes-Benz Fashion Week title sponsorship combined with the facilities at Lincoln Center provides a new platform to support the advanced needs of the fashion industry, while also providing additional opportunities to showcase the Mercedes-Benz brand.”