Au Natural

Embracing Comfort and Luxury: The Merino Wool Revolution of Au Natural

Words Monica James
March 14, 2024
Embracing Comfort and Luxury: The Merino Wool Revolution of Au Natural
Words Monica James March 14, 2024

In the bustling realm of fashion, where trends shift like sands in the wind, it’s rare to find a brand that is not only poised to stand the test of time but also looks to redefine the very essence of comfort and sustainability. Enter Au Natural, a brand that has swiftly become a staple in the wardrobes of women seeking unparalleled luxury and eco-consciousness. Let me share with you my personal journey of discovery with this groundbreaking brand and why, in my humble opinion, Au Natural is a game-changer in the world of intimate apparel.

It was a typical weekend afternoon, searching for undergarments that fit my shift toward eco-conscious clothing while still allowing me to feel feminine and also let me keep my comfort – a tall order indeed.  I stumbled upon Au Natural, b, they were beautiful, fit my eco-requirement and was intrigued by their promise of luxurious comfort.  I decided to indulge in a pair of their Merino wool underwear and little did I know in that moment that this simple purchase would mark the beginning of a love affair with a brand that seamlessly blends style, sustainability, and comfort.

From the moment I slipped into my first pair, I was truly amazed by the softness and breathability of Merino wool against my skin. Unlike traditional cotton or synthetic alternatives, Au Natural’s Merino wool underwear offered a level of comfort that transcended expectations. It was as if I had discovered a hidden oasis in the desert of mundane undergarments -is this too high of praise…No, they’re absolutely deserving of this recognition.

Every year sheep produce a new fleece making Merino wool a 100% renewable fiber source.

But it wasn’t just the luxurious feel of the fabric that won me over; it was also Au Natural’s unwavering commitment to sustainability and ethical sourcing that resonated with me. With every purchase, I was not only treating myself to unrivaled comfort but also contributing to a more sustainable future for all.  Au Natural’s ‘farm-to-fashion’ approach ensures that every step of the production process, from sourcing the Merino wool to crafting the final product, is carried out with the utmost care and consideration for the environment. By partnering with responsible farmers and manufacturers, Au Natural sets a new standard for ethical fashion, proving that style and sustainability can indeed go hand in hand.

One of the most remarkable aspects of Au Natural is their dedication to quality and integrity. As the first and only Woolmark Company-certified underwear brand in the United States, they have earned the trust and loyalty of customers worldwide. Each product undergoes rigorous testing to ensure durability, performance, and unparalleled quality, so you can rest assured that you’re investing in nothing but the best.

“When designing our undies, we wanted to close the gap between style and comfort by designing products that women look and feel good in.”

What else sets Au Natural apart?  Their ability to strike a perfect balance between style and comfort. Designed to fit every woman’s unique body shape and cater to our active lifestyles, Au Natural’s fashion-forward products are as functional as they are chic. Whether lounging at home, sweating through a 90-minute hot yoga session or conquering the boardroom, these are the undergarments that keep you feeling fresh and comfortable.

As a brand founded by sisters who are passionate about high-quality, sustainable, and natural products, Au Natural embodies a business ethos that is as empowering as it is inspiring. Their mission to encourage customers to shift towards a more conscious and thoughtful approach to their clothing choices is not just commendable; it’s essential in today’s fast-paced world.

“Our mission is for women to understand they don’t need a whole drawer or wardrobe full of low-quality clothing, but rather they should invest in better-for-you styles that are made from premium materials and will last a long time.”

In the face of industry pressures to prioritize fast fashion trends, Au Natural remains steadfast in their commitment to promoting slow and ethical fashion. By educating women on the benefits of investing in high-quality, long-lasting garments, they are challenging the status quo and paving the way for a more sustainable future.  Looking ahead, Au Natural shows no signs of slowing down. With innovation at the forefront of their brand philosophy, they continue to push the boundaries of ethical fashion while maintaining their unwavering commitment to high-quality, natural products. As eco-conscious founders, sustainability isn’t just a trend for them; it’s a way of life.

Au Natural isn’t just a brand; it’s a revolution. With their luxurious Merino wool underwear, they have redefined the standards of comfort, style, and sustainability. So, if you’re ready to embrace a wardrobe that is as conscious as it is chic, look no further than Au Natural. Your skin—and the planet—will thank you for it.