POLO RED Race Challenge

Words John Clark | September 13, 2013
POLO RED is a new fragrance from Ralph Lauren, designed for and inspired by automotive enthusiasts
Words John Clark September 13, 2013

It’s Friday ladies and gentlemen, and if you’re anything like us, the last day of the work week is the best day to enjoy a bit of online fun.  Giving you an excuse to take that Friday break, Ralph Lauren has a new racing game that you have to try, challenging your driving skills and putting your finger eye coordination to the test.  The game is a fast-paced digital driving competition based on the short POLO RED film directed by Bruce Weber and starring Nacho Figueras. Like the video, the game is set on a remote string of islands completing not against the clock but against an exceptionally quick speedboat.

The three-level challenge is a land-versus-water race – win and you unlock new courses with game board completion. Players are ranked on their driving prowess, with scoring based on a multiplier for perfect speed, shifting and distance. A global Red Race Challenge leaderboard allows you to compare your skills or lack of to others.

To play the POLO RED Race Challenge, click here to go to their Facebook page and simply click to play.

And by the way, if you’re not familiar with POLO RED, it’s one of the newest men’s fragrances from Ralph Lauren.  It draws its inspiration from legendary designer Ralph Lauren’s Car Collection – a collection that’s without question one of the world’s most prestigious. POLO RED notes a woody, spicy fragrance that combines powerful notes of fresh grapefruit, spicy red saffron and deep red wood, all of which combine to to create a masculine and bright scent without being overpowering or fruity.  POLO RED is really the perfect blend of luxury, sporty and sexy.

As if that weren’t enough, matching the fragrance is a high-gloss, opaque red bottle that mimics the sleek curves of a sexy sports car and the iconic Polo pony logo.  The price is $76 (125ml), and you can get it on RalphLauren.com

You can also check out the new ad campaign for POLO RED immediately below.