“Fashion and automotive design have many inspiring commonalities, which were presented to our MBFW guests in an exclusive setting here at the new Telegraphenamt. We were delighted to once again be able to provide momentum for zeitgeist and creativity with our visionary Mercedes-Benz Collection ACC01 made from recycled material. With will.i.am, Mercedes-AMG hosted the internationally famous artist and entrepreneur as a partner, who is engaged in many areas, demonstrating that the MBFW is an attractive stage for our fashion engagement“, says Jens Kunath, Head of Passenger Car Sales Germany and Member of the Executive Board of Mercedes-Benz Cars Sales Germany.
The Mercedes-Benz Capsule Collection “ACC01” comprises some 30 pieces and can be seen in an installation at MBFW. Behind the collection is the Berlin-based creative studio Acte TM as a partner of Mercedes-Benz and assisted by Antoni creative agency.
US star, artist and entrepreneur William James Adams, aka will.i.am, was a guest at the opening show. The internationally famous, multi-award-winning hip-hop musician and co-founder of the band “Black Eyed Peas” said: “It is great to be in Berlin and be able to share more about the “The Flip” vehicle and the social project together with the Mercedes-AMG team. The collaboration is a personal dream come true for me and I want to inspire and encourage others with it“. Will.i.am created “The Flip” as a unique vehicle together with West Coast Customs supported by Mercedes-AMG.