In China, Kobe Bryant is as famous as he is here in the United States. Now the basketball megastar, nicknamed “The Black Mamba”, is endorsing yet another product in China. His most recent being when he teamed up with Jay Chou to promote Sprite.
smart is known for its unconventional and unique advertising techniques. Their latest advertising approach has Kobe Bryant taking on the streets of china in its tiny two seater.
The new campaign is called, “Big, In The City”. Its aim is to prove that the smart car is not small and has more than enough room for two people. So who better to prove this than their new brand ambassador, the 6ft 6in LA Lakers star.
As part of the campaign there will also be roadshow that will tour 25 major Chinese cities. Kobe himself will be visiting, “his home away from home” (China) in July for a smart car parties.
Below is the new commercial featuring Kobe that premiered on Sina Weibo.
Thanks to Shiner for the info.
