The only thing greater than their new vehicle is their friendship: From now on Charlie Brown and Snoopy will be travelling in a Mercedes-Benz V-Class. Mercedes-Benz Vans is taking on the co-promotion of “The Peanuts Movie”, the popular comic characters’ first 3D film to hit cinemas, and is accompanying the premiere with a 360-degree marketing campaign in Europe.
“We are delighted to accompany the new Peanuts movie with our V-Class. We believe the V-Class perfectly matches this entertaining film for young and old alike. Especially families value the high level of safety as well as the comfortable spaciousness combined with dynamic design”, says Nicolai Berger, Head of Marketing Communication and Product Information Mercedes-Benz Vans.
Co-promotional activities in 15 European markets anticipate the movie.
The core element of the 360-degree marketing campaign is the elaborately produced V-Class commercial “Join Snoopy’s biggest ride”. In this commercial, Snoopy, Charlie Brown and the other Peanuts embark on a journey in their V-Class.
Another highlight is “The Peanuts Movie Tour” organised by the film production company 20th Century Fox. The tour will take place all over Germany, starting in Rostock and Luebeck on 27 November. A V-Class with exclusive Peanuts stickers will accompany the tour.
“We want to cut short the time until the official film premiere for Peanuts fans both young and old with the TV commercial and our other numerous promotional activities”, says Nicolai Berger.