Mercedes-Benz Finds Success With the V-Class

Words John Clark | June 01, 2015
One year after its market launch the new V-Class has already been delivered to more than 20 000 customers
Words John Clark June 01, 2015

One year after its market launch the new V-Class has already been delivered to more than 20 000 customers. As a result, the new V-Class has become a truly successful model among MPVs within just a very short period of time. In the first year since its market launch the V-Class has sold 25 percent more vehicles than the preceding model, the Viano, achieved in its first year of sales following its sales start in September 2003.

According to Volker Mornhinweg, Head of Mercedes-Benz Vans: “We are proud of the V-Class. In the past year we have redefined the MPV segment with this vehicle; a fact which is also confirmed by our current sales figures. Meanwhile all of the variants have become available on the market for our customers to choose from, creating the best possible conditions to be continuously successful with the V-Class around the world.”

V-Class already available in 90 countries; further market launches to follow in Australia, South Africa and Japan

In the meantime the V-Class has become available virtually worldwide. The MPV is available in around 90 countries from Mercedes-Benz passenger car and commercial vehicle dealerships, also including the right-hand drive market Great Britain. With market launches in Australia, South Africa and Japan to follow, the V-Class will expand its presence into further right-hand-drive markets in 2015.

Mercedes-Benz V-Class

Mercedes-Benz V-Class

A Mercedes to meet a host of requirements: the MPV produced at Vitoria in Spain

The V-Class is the most spacious member of the Mercedes-Benz passenger car family. It provides room for up to eight people and can be individualised to suit a variety of tastes and requirements thanks to wide-ranging seating and loading configurations. As such it is not just a car for families but also the ideal vehicle for sporty adventurers and luxurious VIP or hotel shuttle operators. The V-Class combines exemplary functionality with the high-class appeal, comfort, efficient driving pleasure and safety which characterise all Mercedes vehicles.
More than 3000 staff produce the V-Class at the Mercedes-Benz Vitoria plant in the Spanish Basque Country, where it contributes to ensuring that production runs at full capacity. To guarantee that the site was optimally equipped for the production of the new model series, Daimler AG invested around 190 million euros in Vitoria. The focus of the investment was squarely on the modernisation and reorganisation of the body shop, paint shop and assembly line. Logistics at the site have also been optimised. After Düsseldorf, Vitoria is the second largest production plant run by Mercedes-Benz Vans.

Complete range: all variants of the V-Class now available

The MPV was already available in a host of variants from the moment of its market launch. In the interim period the complete range has become available for customers to choose from. The V-Class is available in two wheelbases and three vehicle lengths ranging from 4895 mm to 5370 mm. The cutting-edge 2.1-litre four-cylinder diesel engine with two-stage turbocharging comes in three output variants rated at 100, 120 or 140 kW. The top-of-the-range V 250 d boasts a powerful maximum torque of 440 Nm but consumes just six litres per 100 km. All three engine variants can also be ordered with the permanent all-wheel drive system 4MATIC.

V-Class optional extras in high demand: customers look for that certain “extra”

The MPV is available in the V-Class and V-Class AVANTGARDE design and equipment lines as well as with an Exterior Sports package and an Interior Design package. In its first year on the market around half of the vehicle’s buyers have opted for the high-quality AVANTGARDE design and equipment line. Customers can also choose from a host of optional extras which are proving extremely popular. Particular innovations in the segment which enjoy high demand include the separately opening rear window and the Active Parking Assist. The driver assistance package with COLLISION PREVENTION ASSIST, Blind Spot Assist, Lane Keeping Assist and PRE-SAFE® rates highly among buyers too. Furthermore, the new MPV is equipped as standard with ATTENTION ASSIST, which can warn of inattention and fatigue, and, as sole vehicle in the segment, with Crosswind Assist.