In a brilliant marketing move – one that surely only the geniuses at their marketing department could have surmised – Mercedes today has granted a bit of backstage access into the inner workings of their design department, revealing interior photos and design sketches of their forthcoming SLS AMG Gullwing model. According to the company, “aviation engineering” was the inspiration for the SLS interior, as evidenced by “the centre console in the style of a jet’s operating console and the four striking air vents reminiscent of aircraft engines.”
According to Gordon Wagener, Head of Design at Mercedes-Benz: “The interior of the new Mercedes-Benz SLS AMG is not only very special because of the exclusive swing-wing doors. The visible influence of aviation engineering, the high-grade materials and the practicality typical of a sports car will make the hearts of sports car enthusiasts beat faster. At the same time the new interior styling indicates the design philosophy for coming generations of Mercedes sports cars.”
But why read about it when you can see it.
