The world’s best automobile in its most exclusive form: It was with this statement that the new Mercedes-Maybach S-Class made its debut on the eve of Auto Guangzhou 2014. At the world premiere in South China’s economic powerhouse, Mercedes-Benz presented the flagship model in its new sub-brand, which stands for the very highest exclusivity and unparalleled comfort – the Mercedes-Maybach S 600. It rides on a wheelbase that is 20 centimetres longer than the long-wheelbase S-Class and is driven by a 390 kW (530 hp) V12 engine. It also has the quietest rear seat of any production limousine in the world. A few hours after the world premiere in Guangzhou, the Mercedes-Maybach S-Class also roll into the spotlight of the Los Angeles Auto Show. China and the USA are the two most important markets for the S-Class.
World Premiere of the Mercedes-Maybach S-Class
“With the combination of the very highest exclusivity, unparalleled comfort and state-of-the-art technology, the new Mercedes-Maybach S 600 represents the absolute pinnacle within the top automotive segment. It enables us to fulfil the wishes of the world’s most demanding automobile customers,” says Hubertus Troska, Member of the Board of Daimler AG, responsible for China Activities. Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars, responsible for Sales & Marketing: “Our new sub-brand stands for prestigious exclusivity and is aimed at particularly status-conscious customers. From China in particular, we have noted customer demand for us to offer a particularly exclusive and spacious variant of the best automobile in the world.”
Mercedes-Maybach S 600: The New Leading Light in the Top Segment
As the flagship of the Mercedes-Benz line-up and leading light in the segment, the Mercedes-Maybach S-Class fulfils the very highest demands for luxury and comfort. Market introduction begins in February 2015 with the S 600 top model, which comes with a 390 kW (530 hp) 6.0-litre V12 biturbo engine with a maximum torque of 830 Nm. The new prestigious limousine also boasts an exceptionally low level of wind noise, making the rear seat the quietest in the world in a production limousine.
The Mercedes-Maybach S-Class has been conceived specifically for chauffeured driving and offers not only all the comforts of the normal S-Class, but also a full range of exclusive equipment details. Thanks to a wheelbase that is 20 centimetres longer than that of the long-wheelbase S-Class, the Mercedes‑Maybach S 600 comes as standard with two Executive Seats in the rear. In combination with the Chauffeur Package, which is likewise standard, they enable a reclined position that sets new benchmarks in the automotive sector when it comes to resting and sleeping comfort. An all-new function that emphasises the positioning of the Mercedes-Maybach S-Class as a chauffeur-driven vehicle is the voice amplification that eases communication between driver and rear-seat passengers.
The high quality standards of the Mercedes-Maybach S-Class are impressively evident in the selection and crafting of premium materials.
World Premiere of the Mercedes-Maybach S-Class
The S-Class Coupé: The Most Beautiful S-Class Ever
Another member of the S-Class family making its debut at the motor show in Guangzhou is the S-Class Coupé, which is available on the Chinese market as the Mercedes-Benz S 500 Coupé and in its AMG version as the S 63 Coupé. Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars, responsible for Sales & Marketing: “The new S-Class Coupé embodies the most beautiful S-Class ever – consummate from the outside and first-class on the inside. At the same time, the AMG variant is the sportiest and most dynamic S‑Class ever.”
The elegant two-door coupé combines classic sports car proportions with modern luxury and state-of-the-art technology. The stylish two-door is also the first production car in the world to feature the MAGIC BODY CONTROL suspension system with curve tilting function. In the S 500 Coupé, the engine produces 335 kW (455 hp) and delivers a maximum torque of 700 Nm. Like the S-Class Saloon, the Coupé is available with a wide array of new assistance systems that make driving safer and more comfortable. The interior of the S‑Class Coupé can be appointed in accordance with customer wishes to an exceptional level of luxury and comfort. With the impressive combination of fascinating lines, extraordinary performance, ambitious lightweight design and groundbreaking efficiency, the Mercedes-AMG S 63 Coupé sets new benchmarks in the segment of dynamic premium luxury coupés. Delivering delectable refinement is the 430 kW (585 hp) AMG 5.5-litre V8 biturbo engine with 900 Newton metres of torque. Available as an option for the first time is the performance-oriented AMG 4MATIC all-wheel drive – for even more traction and driving pleasure under all road conditions.
Dynamic Mercedes Appearance at the Final Show of 2014 in Los Angeles
Taking place in parallel to Auto Guangzhou is the Los Angeles Auto Show, the most important autumn motor show of 2014 to be staged on the American continent. Alongside the Mercedes-Maybach S-Class, Mercedes-Benz is using the occasion to stage the US premieres of two particularly dynamic AMG newcomers – the AMG C 63 and the new Mercedes-AMG GT, which is the second vehicle to be designed and engineered fully in-house after the SLS AMG super sports car.
Mercedes-AMG GT: Fascinating Sports Car “handcrafted by racers”
“With its technological substance, the Mercedes-AMG GT fulfils our high standards in handling, agility and performance. It is ‘handcrafted by racers’ and clear proof that we make the dreams of our customers come true,” said Tobias Moers, CEO of Mercedes-AMG GmbH, speaking at the US premiere in Los Angeles. The GT’s front mid-engine concept with transaxle and intelligent aluminium lightweight design form the basis for a highly dynamic driving experience. Providing AMG’s typical Driving Performance is the newly engineered AMG V8 biturbo – in the GT with 340 kW (462 hp) and in the GT S with 375 kW (510 hp). Thanks to the aluminium space frame, the new GT is lean and mean. Up to 93 percent of its body-in-white and bodyshell are made from the lightweight alloy. The front module is made from superlight magnesium. The most powerful version, the GT S, has a power-to-weight ratio of 3.08 kg/hp, making it the best in its class.
Mercedes-Benz at Auto Guangzhou and the 2014 LA Auto Show
Mercedes-AMG C 63: Family-Friendly High-Performance Athlete
“The new C 63 combines superior performance with exclusive equipment details and the excellent everyday usability that is so typical of our saloons,” continued Tobias Moers, CEO of Mercedes-AMG GmbH. The unique driving experience in the new Mercedes-AMG C 63 is guaranteed by the high-tech drive, the typical AMG handling and the highest levels of individuality in equipment. The AMG V8 biturbo engine is closely related to the unit delivering breathtaking propulsion in the Mercedes-AMG GT. It also makes the 350 kW (476 hp) Mercedes-AMG C 63 the most fuel-efficient eight-cylinder car in the high-performance segment, with an average fuel consumption of just 8.2 litres per 100 kilometres (NEDC).
