2011 Mercedes-Benz S63 AMG Design and Equipment

The 2011 Mercedes-Benz S63 AMG is stylish and offers effortless superiority in the typical AMG look

Words John Clark July 30, 2010

Dynamic, exclusive, self-confident and effortlessly superior – these are the very attributes embodied by the new S 63 AMG. Exterior and interior styling as well as the extensive standard-equipment package meet even the most discerning requirements. The first-class workmanship makes for a consummate feel-good atmosphere, while ensuring outstanding comfort on long journeys. A new highlight in the comprehensive range of exclusive optional equipment is the Bang & Olufsen BeoSound AMG high-end sound system.

Externally, the new S 63 AMG features a number of subtle updates. Enthusiasts will recognise the reference to the new powertrain with the “V8 Biturbo” lettering on the mudguards. Also boasting a new design are the AMG light-alloy wheels, with their unmistakable triple-spoke design, painted in titanium grey and with a high-sheen finish. They are fitted with 255/40 R 19 tyres at the front, and 275/40 R 19 tyres at the rear.

Athletic, striking, confident: the AMG styling includes the characteristic front apron with large cooling air intakes, side air outlets and also AMG-specific daytime driving lights featuring LED technology. Special side sill panels continue the vehicle’s line through to the rear, where the diffuser-look AMG rear apron painted in the same colour as the vehicle body creates an eye-catching feature. The AMG sports exhaust system with two newly designed chrome twin tailpipes makes for a further highlight.

New “AMG V8 BITURBO” greeting on start screen

After opening the driver’s door, the driver of the S 63 AMG is welcomed with the new “AMG V8 BITURBO” start screen in the AMG instrument cluster – a clear invitation to start the V8 biturbo engine straightaway. The AMG sports steering wheel with silver-coloured aluminium shift paddles, specially shaped grip area and perforated nappa leather around the steering wheel spokes, enables perfect control of the vehicle. The multifunction buttons on the left and right enable the driver to select numerous settings and call up information, for example in the AMG main menu: the activated transmission mode is displayed in the middle of the instrument cluster – the currently engaged gear and recommended upshifts are also shown in “M” mode. A new feature is the Controlled Efficiency start/stop function: a green “ECO” symbol in the AMG main menu tells the driver that it is enabled, while a yellow “ECO” symbol indicates that the “start/stop function is disabled”.

The AMG main menu also provides the driver with information about engine oil and coolant temperatures. With the RACETIMER, the driver can calculate lap times – on a private racing circuit, for instance. The RACETIMER records the time for the fastest lap, the average and maximum speeds and the lap distance. The AMG instrument cluster in the S 63 AMG comes with a 320 km/h speedometer scale. One of the most eye-catching features in the interior is the exclusive analogue clock with its “IWC Ingenieur” design in the centre console.

PASSION leather upholstery with new contrasting stitching

Standard equipment on the S 63 AMG includes 12-way electrically adjustable AMG sports seats with Memory package, Seat Comfort package with front active multicontour seats including massage and dynamic handling function, with seat heating and ventilation, PRE-SAFE® positioning function and NECK-PRO luxury head restraints. The PASSION leather upholstery boasts sporty, AMG-specific seat fluting and natural leather in the seat side bolsters, and also – as a new addition – contrasting colour stitching. This feature is to be found not only on the AMG sports seats, but also on the dashboard, the centre console, the door panelling, the rear bench seat as well as the parcel shelf.

The exclusive interior appointments on the S 63 AMG and S 65 AMG are available in three colour combinations: black/black, alpaca grey/basalt grey and cashmere beige/savanna beige. A selection of three wood trim finishes – dark eucalyptus wood, dark burr walnut with a high-sheen finish, and burr walnut with a high-sheen finish – provides ample opportunities for tailoring the vehicle to your own personal tastes.

The extensive standard specification of the S 63 AMG includes (selection):

Adaptive brake lights
AMG door entry sills
AMG floor mats
AMG sports pedal cluster
ATTENTION ASSIST
COMAND
ISOFIX and automatic child seat recognition
Tilting/sliding glass sunroof, electric, with PRE-SAFE® closure function

Optional Bang & Olufsen BeoSound AMG high-end surround sound system

As with the SLS AMG, a Bang & Olufsen BeoSound AMG high-end sound system is now also available for the S 63 AMG as an exclusive optional extra. Newly developed especially for the S-Class by AMG together with renowned Danish hi-fi specialists Bang & Olufsen, the system promises a unique listening experience. With a total output of 1200 watts, 15 loudspeakers, acoustic lens tweeters in the A and B-pillars as well as a digital sound processor (DSP), it transforms the saloon into a full-blown concert hall with perfect acoustics.

A distinguishing visual feature of the system is the four illuminated soft dome acoustic lens tweeters which are integrated into the mirror triangles and B-pillars, and which light up as soon as the sound system is switched on. Their special design, which has built-in lenses beneath a special disc, enables a broad horizontal and narrow vertical sound distribution, which helps to create the typical virtual sound stage experience for the vehicle occupants. This Acoustic Lens Technology, together with the futuristic design, was adopted from the Bang & Olufsen BeoLab 5 home loudspeakers which are taken as the absolute reference models in specialist circles. A mid-range speaker and woofer are installed in each of the front doors, and a woofer in each of the rear doors. Two sub-woofers and two surround loudspeakers are housed in a special box in the parcel shelf, and a further surround loudspeaker is also accommodated in the centre of the dashboard. Another special feature is the construction of the loudspeakers: they are integrated into enclosed housings, and as such the vehicle body is not used as a resonating cavity – and the sound is not emitted outside the vehicle. Confidential phone calls, for example, cannot therefore be overheard outside.

A specific characteristic of the Bang & Olufsen BeoSound AMG high-end sound system is the excellent quality of the materials and workmanship: the high-quality loudspeaker covers are made of aluminium and feature laser-etched Bang & Olufsen lettering.

Two amplifiers with a total power output of 1200 watts

The ultra-compact 750-watt Bang & Olufsen ICEPower® amplifer converts over 90 percent of the energy fed in into output, unlike conventional car hi-fi amplifiers which manage around 30 percent. The 450-watt DSP amplifier converts the stereo sound and the Dolby Digital 5.1 signal into surround sound, and is really the “brain” of the Bang & Olufsen BeoSound AMG high-end sound system. DSP stands for Digital Sound Processor. All functions can be operated using the COMAND APS via a special Bang & Olufsen menu.

Whether the vehicle is stationary or in motion, the Bang & Olufsen BeoSound AMG high-end sound system delivers consummate listening pleasure. The precision sound reproduction guarantees that original recordings can be heard as clearly as if they were being heard live. In other words: in acoustic terms, nothing is added, amplified or taken away. The personal taste in music of the people sitting in the vehicle is of secondary importance here, as is the source of that music The occupants of the S 63 AMG have a choice between the realistic high-end “reference” studio sound and voluminous surround sound. At the same time, the so-called “sweet spot” – described by hi-fi experts as being that point at which sound is optimally received – can be shifted from the front, via the centre to the rear.

Dynamic road noise compensation

Listening pleasure is also possible with the Bang & Olufsen BeoSound AMG high-end sound system on long journeys in the S-Class, without having a tiring effect. A significant part of the reason for this lies with the dynamic road noise compensation: a microphone built into the roof lining is constantly delivering data on the current level of interior noise. The digital sound processor analyses all the wavebands and increases the volume as required depending on the vehicle speed – and not just generally, but individually for each speaker and for the different frequencies. The reason for this is it makes a difference to the human ear whether background noise is diffuse, as it is when it comes from airflow or from the tyres; or direct, as it is, for example, from the exhaust system when the vehicle is accelerating.

The new Bang & Olufsen BeoSound AMG high-end sound system can also be combined with SPLITVIEW as well as the Rear Seat Entertainment System.

The wide range of optional extras also includes (selection):