AMG Retro Collection Helps Celebrate 45 Year Anniversary

Words Jim Davis | June 21, 2012
Commemorate AMG’s 45th Anniversary in 1970’s style with the AMG Retro Edition Collection from Mercedes-Benz Accessories
Words Jim Davis June 21, 2012

On June 1, 1967, Mercedes-Benz engineers Hans-Werner Aufrecht and Erhard Melcher teamed up to found AMG Motorenbau und Entwicklungsgesellschaft mbH (AMG Engine Production and Development, Ltd.). In 1971 the company became famous overnight with a second place finish at the the 24-hour race in Spa-Francorchamps with the 300 SEL 6.8 red touring car with the start number 35.

Both of these events are commemorated with 1970’s style in the AMG Retro Edition from Mercedes-Benz Accessories GmbH, which you can see in the photo gallery below and which are now available from Mercedes’ partners and the online shop.

These historic dates are featured on the classic white polo shirt made from 100% cotton. Discreet red highlighting on the collar, inner button placket and on the neck band, and a red stripe on the sleeve cuffs also commemorate the first AMG racing car, as do the badges on the sleeves showing the date 1971 and the number 35. The first AMG logo is printed in silver in 3D on the left-hand side of the chest, with the words “Founded 1967” on the back of the neck. Even the buttons bear the AMG logo. The men’s polo shirt is available in sizes S to XXL. To go with the polo shirt there is a cap showing the early version of the AMG logo, the badges “1971” and “35”, and the words “Founded 1967”.

A fine leather collection is available made from vintage-look cognac-coloured calfskin, and the items in this collection are sure to become the user’s everyday style accessories. The collection includes a weekend travel bag (dimensions: 47 x 30 x 25 cm) with sturdy handles, dark-brown cotton lining and base feet, a wallet and a belt. All of these items feature the same exceptional high-quality leather workmanship, with inserts made from perforated leather, the early version of the AMG logo embossed on the outside and the words “Founded 1967” stamped on the inside. To go with the leather collection there is also a key ring.

A tasteful pin in the form of the AMG heritage logo commemorates the anniversary of the company’s establishment. It is made of matt silver-coloured rhodium-plated brass with a patina effect. Completing the AMG Retro Edition is a coffee mug with original racing features from the AMG 300 SEL 6.8 and a set of 2 classic espresso cups with the early version of the AMG logo, both of which come in special gift boxes.