There are SUVs, and then there’s the G‑Class. A V8-clad, leather-lined fortress on wheels with the off-road chops of a Dakar veteran and the cultural cachet of a Patek Philippe on four wheels. And just when you thought the G couldn’t get any more rugged or refined, Mercedes-Benz has taken things full Bond meets bespoke with a set of new experiences that would make even T.E. Lawrence trade his camel for a G 63.
This year, the G‑Class isn’t just something you drive. It’s something you live through. Something you survive, gracefully and in style. Welcome to the world of G‑Class adventure experiences. Curated, high-adrenaline, dust-covered, mud-splattered luxury, designed for the man who’s conquered boardrooms and now wants to conquer gravity.
G-Class Desert Expedition Morocco;
G 450 d (combined energy consumption: 10.,0-8.7 l/100 km | combined CO₂ emissions: 261-227 g/km | CO₂ class: G)
G 500 (combined energy consumption: 12.3-10.9 l/100 km | combined CO₂ emissions: 281-248 g/km | CO₂ class: G)
G 580 with EQ Technology (combined energy consumption: 30.3-27.7 kWh/100 km | combined CO₂ emissions: 0 g/km | CO₂ class: A)
Mercedes-AMG G 63 (combined energy consumption: 15.7-14.7 kWh/100 km | combined CO₂ emissions: 358-335 g/km | CO₂ class: G)
G-Class Desert Expedition Morocco;
G 450 d (combined energy consumption: 10.,0-8.7 l/100 km | combined CO₂ emissions: 261-227 g/km | CO₂ class: G)
G 500 (combined energy consumption: 12.3-10.9 l/100 km | combined CO₂ emissions: 281-248 g/km | CO₂ class: G)
G 580 with EQ Technology (combined energy consumption: 30.3-27.7 kWh/100 km | combined CO₂ emissions: 0 g/km | CO₂ class: A)
Mercedes-AMG G 63 (combined energy consumption: 15.7-14.7 kWh/100 km | combined CO₂ emissions: 358-335 g/km | CO₂ class: G)
The G‑Class Expedition Desert Edition: Marrakesh to Merzouga in Supreme Style
Think five days, 811 kilometers, 2,800-meter mountain passes, and dune-drifts worthy of a car commercial. But this isn’t the silver screen. It’s your actual life. Mercedes-Benz’s new G‑Class Expedition Desert Edition is Morocco reimagined as your personal rally stage. Limited to just 20 participants, it’s part Lawrence of Arabia, part James Bond, part Moët-fueled fever dream.
You start with a five-star welcome dinner in Marrakesh, as one should, before heading out in convoy across the Atlas Mountains in your choice of luxury G-Wagen. That includes the all-electric G 580 EQ or the brawny, snarl-soaked AMG G 63. Along the way, there’s the crater where Spectre was filmed, trails that barely qualify as roads, and sunsets that make you reconsider your entire aesthetic. The highlight is a private desert camp in Merzouga with panoramic views of the dunes and, presumably, a few bottles of something excellent on ice.
Starting at €14,990, it’s not just an off-road tour. It’s a G-Class baptism by fire, sand, and serious horsepower.
Private Coaching: Drive the Legend, Don’t Just Ride It
Austria’s Schöckl mountain is the G-Class’s Nürburgring. It’s where the legends are made or broken. And for the first time ever, Mercedes-Benz is letting you drive it.
Enter Private Coaching, a two-day, two-person experience that takes everything about the G‑Class Experience and ratchets it up to hold-my-caviar levels. Day one, you get the standard thrill ride with forest trails, water crossings, vertical climbs, plus a behind-the-scenes look at the Magna Steyr factory where each G is hand-built like a Swiss timepiece with a lift kit.
Day two is where it gets intense. You take the wheel on the fabled 5.6-kilometer Schöckl test track, complete with 60 percent gradients, knee-high rocks, and tree-clearance scenarios that would make a mountain goat sweat. You’ll climb, slide, drift and occasionally pray.
The package costs €9,950. Adrenaline, bespoke coaching, two nights in Graz, and enough stories to fill a cigar lounge.
G-Class Desert Expedition Morocco;
G 450 d (combined energy consumption: 10.,0-8.7 l/100 km | combined CO₂ emissions: 261-227 g/km | CO₂ class: G)
G 500 (combined energy consumption: 12.3-10.9 l/100 km | combined CO₂ emissions: 281-248 g/km | CO₂ class: G)
G 580 with EQ Technology (combined energy consumption: 30.3-27.7 kWh/100 km | combined CO₂ emissions: 0 g/km | CO₂ class: A)
Mercedes-AMG G 63 (combined energy consumption: 15.7-14.7 kWh/100 km | combined CO₂ emissions: 358-335 g/km | CO₂ class: G)
G-Class Desert Expedition Morocco;
G 450 d (combined energy consumption: 10.,0-8.7 l/100 km | combined CO₂ emissions: 261-227 g/km | CO₂ class: G)
G 500 (combined energy consumption: 12.3-10.9 l/100 km | combined CO₂ emissions: 281-248 g/km | CO₂ class: G)
G 580 with EQ Technology (combined energy consumption: 30.3-27.7 kWh/100 km | combined CO₂ emissions: 0 g/km | CO₂ class: A)
Mercedes-AMG G 63 (combined energy consumption: 15.7-14.7 kWh/100 km | combined CO₂ emissions: 358-335 g/km | CO₂ class: G)
The Classic G‑Class Experience: Still King of the Hill (and the Forest, and the Swamp)
If you’re looking for a slightly more accessible entry into G‑Class legend-making, the original G‑Class Experience still delivers a potent dose of mud-slinging fun. Set on a purpose-built 100,000-square-meter off-road playground in Graz, this one-day experience teaches you the fine art of wielding nearly three tons of handcrafted steel like a scalpel.
There’s the Iron Schöckl ascent, water crossings deep enough to baptize, and the on-road module where the AMG G 63 proves it’s just as good at highway slalom as it is at alpine chaos. Pair that with a guided tour through the factory and you’ve got an off-road masterclass for €2,490.
Bonus: You now have a legitimate reason to wear tactical boots with a Brioni polo.
Factory Delivery: Because Even a Legend Deserves a Proper Debut
In case just owning a G‑Class isn’t enough for your ego or Instagram grid, Mercedes now offers exclusive factory delivery in Graz. Pick up your new ride straight from the source, tour the birthplace of the beast, test it on the training grounds, then receive your keys from a glass cube like some kind of off-road coronation. It costs €2,750. No, your Cayenne-owning friend is not invited.
Final Word
These aren’t just driving experiences. They’re curated chapters of a lifestyle. The kind that includes cigar ashtrays in your garage, titanium ice cubes, and the occasional Moroccan sunrise viewed from behind bulletproof glass.
Mercedes-Benz isn’t just building a car here. It’s sculpting myth in metal, mud, and sand and inviting you to become part of the legend.
So pack your driving gloves. The mountain’s calling. And this time, you’re driving.
For booking and more, visit the G-Class Experience Center.
