E-Class

2010 Mercedes-Benz E-Class Sales Off to a Successful Start

Words Thomas Philips | July 27, 2009
The new coupe is also extremely popular, thanks to its dynamic design and the new generation of efficient engines
Words Thomas Philips July 27, 2009

Mercedes has announced today that sales of the 2010 Mercedes-Benz E-Class are off to a successful start, with 40,000 units of the new model being delivered to customers since its launch in spring of this year.  This success should continue to build momentum going into the latter half of the year, as the 2010 E-Class is entering a number of key markets (such as the U.S. earlier this month) as well as expanding to include a station wagon (celebrating its world premier at this year’s IAA in September).

According to Dr. Klaus Maier, Executive Vice President Sales and Marketing Mercedes-Benz Cars:  “The fact that the E-Class sedan already became the global market leader in May demonstrates how well it is being received by our customers. The new coupe is also extremely popular, thanks to its dynamic design and the new generation of efficient engines. We are very delighted with this positive response because the E-Class has always been of great importance for Mercedes-Benz. It’s an exemplary embodiment of the brand’s basic attributes of safety, comfort, and quality. The new E-Class also sets the standards when it comes to economy in the upper-range segment.”

In case you’re wondering, the new E-Class replaces another remarkably successful model – the W211 E-Class.  In total, about 1.5 million units of the prior E-Class were delivered, helping contribute to the ten million or so E’s that have been sold over the past 60 years.