Corporate News

The Ultimate Car-Buying Experience

Words Garrick Hatfield | November 20, 2013
Only with Mercedes-Benz can buying a car also be a Luxury Vacation
Words Garrick Hatfield November 20, 2013

For most people, the idea of buying a car is almost as uncomfortable as, say, getting a root canal. OK, maybe that’s a little extreme, but you get my point. The endless researching, phone calls to dealerships, the anxiety, the indecision – and that’s all before the negotiations even begin.

What if you could skip all of that? What if buying a car was as pleasant as, say, a luxury vacation?

It can be. But only with Mercedes-Benz.

Enter the Mercedes-Benz European Delivery Program where in short, you get to experience your Mercedes-Benz in its natural environment in conjunction with a top-notch vacation before bringing it home. Now that was a Texas-sized oversimplification, but here’s what happens:

After receiving professional travel assistance for your trip to Germany, you’ll visit the Mercedes-Benz factory at Sindelfingen (truly, a Mercedes-Benz fanatic’s Candyland). Relax into the expert care of the Mercedes-Benz reps who are as top-notch as the brand they work for. You’ll be astounded at the level of care and quality control that goes into each and every aspect of crafting a Mercedes-Benz. Even if you didn’t think it was possible, your respect for the brand will reach new heights!

After a tour of the factory, enjoy a complimentary meal and a tall glass of German beer at the factory’s chic restaurant as you tingle with anticipation at the thought of what’s to come.

Once escorted to your brand new ride, a Mercedes-Benz specialist will give you an extensive tour of its features. From there, the fun really begins. Keys in hand, you’re ushered off for fifteen days of the ultimate road trip experience. With your choice of the top luxury hotels in Germany, world-class meals, a trip to the Mercedes-Benz museum and the option to receive tours through the Black Forest, the snow-capped Austrian Alps and historic Stuttgart, your trip can have as little as or as much structure as you request. One thing I promise, you’ll never forget the feeling of driving out of the factory in your beautiful new car, turning on the Autobahn, and revving up to top speed to whiz down the infamous Highway. Now that’s what I call adrenaline! And trust me, that moment alone is worth the whole trip.

When your trip comes to an end, all you have to do is leave your car at one of the many drop-off points throughout Europe. Before you know it, you’ll be reunited with your baby stateside. And what an amazing intimate experience you will have shared with your Mercedes-Benz even before she’s driven off the docks.

While the notion of the trip pretty much speaks for itself, several other benefits push this experience over the edge. We’re talking a 7% discount on the total vehicle MSRP, one night of complimentary hotel accommodation, MBUSA travel assistance for hotel and airline reservations, a tour of the Sindelfingen factory, two tickets to the Mercedes-Benz Museum, and breakfast or lunch at the Delivery Center – for starters. Let’s not forget the inclusive fifteen days of European road insurance, vehicle transportation to a selected U.S. dealer, two taxi coupons for airport transportation, a full tank of fuel, marine insurance and a waived destination charge. Whew! Now that’s what I call hospitality.

Talk about the ultimate car-buying experience – this is it. It’s only fitting that it’s offered by the ultimate automobile brand. The best or nothing. Period.

For the specs of the European Delivery Program, check out http://www.mbusa.com/mercedes/european_delivery_program.