Mercedes-Benz USA announced today that they have become an official patron of the PGA of America – a collaboration that will last through 2013. Under the venture, MBUSA will serve as The Official Vehicle of The PGA of America, the Official Patron and Official Vehicle of the PGA Championship and Senior PGA Championship, and a Proud Supporter of the 2010 and 2012 Ryder Cup.
According to Ernst Lieb, president and CEO of Mercedes-Benz USA: “The PGA of America continues to make golf accessible to a wider audience and we see an opportunity to support and benefit from the game’s future growth. The three-pointed star has a long-standing history with golf and this new partnership strengthens our existing ties with the game while also extending our presence within one of the world’s largest sports organizations.”
In addition to the aforementioned titles, part of Mercedes-Benz USA’s duties include providing vehicles at the PGA Championships, Senior PGA Championship and the 2012 Ryder Cup. Furthermore, the company will be involved in a number of additional sponsorship activities, including being a Presenting Sponsor of the PGA Professional National Championship and Senior PGA Professional National Championship; the PGA Play Golf America Days Fan Experience at the Senior PGA Championship, PGA Championship and 2012 Ryder Cup; and the Loyalty Lots at the Senior PGA Championships, PGA Championships and the 2012 Ryder Cup.
For more info detailing Mercedes-Benz USA’s partnership with the PGA of America, you can find the full details in the official press release below.
