Corporate News

Mercedes-Benz Summer Event Commercial – “Heat”

Words John Clark | June 27, 2014
Tested to the extremes of hot and cold, every vehicle Mercedes-Benz makes—from the C-Class to the SLS AMG GT—can survive conditions you’ll probably never encounter
Words John Clark June 27, 2014

Tested to the extremes of hot and cold, every vehicle Mercedes-Benz makes—from the C-Class to the SLS AMG GT—can survive conditions you’ll probably never encounter. To prove this point, Mercedes debuted their latest tv spot for the Mercedes-Benz Summer Event titled, “Heat”.

We’ve already received quite a bit of feedback on this commercial, and not all positive. As one reader pointed out, “I’d suggest pulling the ad wherein the hot-shot driver needs to douse himself down with water after driving your car. Is there something THAT wrong with the air-conditioning? Das ist nicht sehr gut. Das ist sehr komish. So much for Deutsche engineering.” He makes a good point that we hadn’t considered when watching.