Mercedes-Benz created a billboard to promote their BlueEFFICIENCY technology – an advanced new Direct Injection gasoline engine that operates with microscopic precision and millisecond-quick response resulting in a stronger performance from less fuel with fewer emissions. BlueEFFICIENCY engines are some of the most innovative and green-friendly engines on the road and so the advertising had to live up to these ideals. The billboard at OR Tambo International Airport in Johannesburg shows driver’s passing-by what they’re actually taking in when they breathe the air around them. As the billboard is exposed to daily pollution, the message on the billboard becomes clearer with the final message being that if more people drove a Mercedes-Benz with BlueEFFICIENCY technology, the picture wouldn’t be so clear.
Watch the time-lapse video below.
