Mercedes-Benz will be part of the proceedings when the best golfers in the world tee off at the legendary Masters tournament at the Augusta National Golf Club from April 5-11, 2010. Once again, the company will be providing vehicles for players and selected guests as the event’s international automobile partner. The Augusta National Golf Club will also provide an appropriate setting in which to showcase the SLS AMG to Mercedes-Benz’s customers and anyone with an interest in exclusive vehicles. Under the motto “The legends of Augusta” the super sports car will also be the focus of Mercedes-Benz’s communicative measures at the golf tournament in conjunction with two-times Masters winner and Mercedes Benz brand representative Bernhard Langer, and Franz Beckenbauer, football legend and another Mercedes-Benz brand representative.
“The partnership with the Masters has a special place in Mercedes-Benz’s involvement with sports,” says Dr Joachim Schmidt, head of sales and marketing at Mercedes-Benz Cars. “The Mercedes-Benz brand and the Masters tournament are both success stories with long-standing traditions. We are thus delighted to be able to present our products, with the Mercedes-Benz SLS AMG as the absolute highlight, against the backdrop of this unique tournament. The SLS AMG, which has already attained legendary status in Mercedes-Benz’s more recent history, and the two sporting legends Bernhard Langer and Franz Beckenbauer form the central focus of an international communications campaign which underscores Mercedes-Benz’s involvement with the world of golf in the setting of the Masters tournament.
International media coverage of Mercedes-Benz’s involvement
Accompanied by photographers and a camera team, the two sports personalities met up ahead of the Masters and chatted away on a tour of the clubhouse of the Augusta National Golf Club, a walk around the world famous golf course and a trip in the Mercedes-Benz SLS AMG.
Mercedes-Benz is using the impressive footage of this notable meeting in print, TV and online media, ensuring global communication and international media coverage of its involvement in the Masters.
A film showing how the two legends, Bernhard Langer and Franz Beckenbauer, met up is available for viewing ahead of the tournament of the world’s best golfers in Augusta, on Mercedes-Benz TV (www.mercedes-benz.tv/masters). There is also a “making of” film documenting the meeting between Bernhard Langer and Franz Beckenbauer and the production of the TV spot.
At the invitation of Mercedes-Benz
Mercedes-Benz is also offering selected customers a unique opportunity to join the spectators at the tournament. The sporting highlights will be accompanied by an attractive programme of supporting events. One highlight here will be an exclusive meet & greet event at which two-times Masters champion Bernhard Langer will be on hand to answer questions from the Mercedes-Benz guests.
