Corporate News

Mercedes-Benz at the Masters

Words John Clark | April 08, 2014
Mercedes-Benz is one of the three Global Sponsors of the 2014 Masters Tournament
Words John Clark April 08, 2014

From April 10 – 13 in Augusta, Georgia, the world’s best golfers will compete for the legendary Green Jacket in what is the most prestigious major tournament of the year. In 2014 Mercedes-Benz is one of the three Global Sponsors of the Masters Tournament for the first time. From 2008 until 2013 the premium automotive brand was already an International Partner of the Tournament.

2015 Mercedes-Benz S-Class Coupe

2015 Mercedes-Benz S-Class Coupe

“Augusta National Golf Club and the Masters perfectly embody our corporate philosophy of “The best or nothing”. As a long-standing partner we are very proud to intensify our cooperation and to be a Global Sponsor of this unique and exciting Tournament”, says Dr. Jens Thiemer, Vice President Marketing Communications Mercedes-Benz Cars.

Players and selected guests will once again be offered an exclusive service with Mercedes-Benz vehicles. You can also find interesting information, pictures and video content about the Mercedes-Benz brand ambassadors at the Masters on

After an exciting play-off last year, as the first Australian champion ever, as is tradition, Adam Scott was presented with the Green Jacket from last year’s winner Bubba Watson. “My win at the Masters was incredible and to be the first Australian to win this Tournament means a great deal to me. I am looking forward to Augusta and to the challenge of defending the title”, says Mercedes-Benz brand ambassador Adam Scott.

The new S-class coupé, which enjoyed its world premiere at the Geneva Motor Show in March, will be presented in the USA for the first time. Stylistically self-assured presence, exclusive appointments and refined sportiness – the new S-Class Coupé from Mercedes-Benz combines the classic proportions of a large, sporty coupé with modern luxury and state-of-the art technology. Market launch in the USA is planned for September 2014.

What’s more, exclusive customer care measures with the Mercedes-Benz brand ambassadors take place during the Tournament. In Meet & Greets Mercedes-Benz guests from all over the world will have an opportunity to meet two-times Masters champion Bernhard Langer, Martin Kaymer, former number one in the world and 2010 PGA Champion, Rickie Fowler, winner of the PGA Tour Rookie of the Year Award 2010, and 2013 Masters Champion Adam Scott.