Daimler, Mercedes-Benz’ parent company, decided to delay their decision regarding the future of their super luxury brand, Maybach. The decision of whether to turn Maybach into a subbrand of Mercedes-Benz will be delayed by about a month when the Daimler supervisory board is next scheduled to meet. Daimler originally said it would decide the fate of Maybach by July 1.
Folding Maybach into Mercedes-Benz is now under consideration. Under that scenario, Maybach would be a subbrand, like AMG, and the Maybach name would be used for Mercedes’ top-of-the-line versions of its S-Class, GL-Class and CL-Class vehicles with only minor design changes.
According to three company sources, Daimler is still considering a partnership with Aston Martin in which the British car maker would produce the second-generation Maybach. Aston Martin has so far created four concepts for Daimler based on the next-generation S-class architecture.
The Daimler source also said a third option of killing Maybach brand is also on the table.
Daimler CEO Dieter Zetsche confirmed this month that Daimler has been in discussions with Aston Martin, with no other potential partners emerging as possibilities.
We will keep you up to date on Maybach’s future as reports roll in.
