Corporate News

Daimler at Consumer Electronics Show 2019

Words Garrick Hatfield | December 17, 2018
Daimler is heading to CES in Las Vegas to debut the new Mercedes-Benz CLA
Words Garrick Hatfield December 17, 2018

From January 8th – 11th Daimler will be on display at the Consumer Electronics Show in Las Vegas to focus on the future of mobility. Highlights include the world premiere of the new Mercedes-Benz CLA, the U.S. premieres of the battery-electric Mercedes-Benz EQC and the Vision URBANETIC mobility concept, plus essential news about the Daimler Trucks’ strategy for automated trucks.

Preview Mercedes-Benz at the CES 2019.

Preview Mercedes-Benz at the CES 2019.

The biggest highlight for Daimler is the new Mercedes-Benz CLA, showcased to the global public for the very first time, featuring the company’s evolved MBUX (Mercedes-Benz User Experience) infotainment system. The new Mercedes-Benz CLA Coupé is not only the most emotional vehicle of its class, it is also a highly intelligent automotive specimen: the new CLA offers a number of clever solutions, from the MBUX Interior Assistant that identifies operation requests on the basis of movements to lend the vehicle interior a certain level of intelligence, to augmented reality for navigation and the ability to understand indirect voice commands as well as ENERGIZING COACH featuring individual fitness recommendations.

The Mercedes-Benz EQC will also be celebrating its U.S. premiere – the first purely battery-electric Mercedes-Benz EQ series production model that marks the start of a new mobility era at Daimler. Visually the crossover SUV is a pioneer of avant-garde electric aesthetics, representing an impressive combination of convenience, quality and everyday suitability. These elements are accompanied by dynamic performance, thanks to two electric motors at the front and rear axles with a combined output of 300 kW. Thanks to a sophisticated operating strategy, the EQC delivers an electric range of over 450 km according to NEDC (provisional figures).

The Vision URBANETIC will also be on display – a completely new mobility concept for demand-based, efficient and sustainable mobility. The visionary concept is based on an autonomously driving, electrically driven chassis suitable for bodies intended to transport passengers or cargo. The fully network-compatible Vision URBANETIC forms part of an ecosystem in which logistics companies, local public transport companies as well as private individuals can digitally send their transport requests across urban environments. The concept reduces traffic volume, relieves inner-city infrastructure and contributes to a new, urban quality of life. The show car also demonstrates how an innovative and intelligent UI/UX design can also maintain the smooth functioning of mobility even without a driver.

Stay tuned for coverage throughout the show.