Corporate News

2013 GLK On Display at Mercedes-Benz Fashion Week

Words John Clark | September 07, 2012
Mercedes-Benz and WGSN are collaborating on a display at Mercedes-Benz Fashion Week showcasing the hottest street style looks
Words John Clark September 07, 2012

In the 70’s we had bell bottoms and platform shoes, in the 80’s, those of us that could, grew out our hair and wore fingerless gloves, the 90’s we went from unwashed grunge to baggy hip hop.  Ever wonder who creates these trends, both good and bad, and what’s next for fashion?  Many of our future looks will start here, at New York Fashion Week.  The semi-annual New York Fashion Week, which was branded Mercedes-Benz FashionWeek in 2009 and held in February and September of each year in New York City is one of four major fashion weeks held around the world.  Other fashion powerhouses include  Paris, London, and Milan.

This year, Mercedes-Benz and WGSN, a leading fashion forecaster, are collaborating on a display at Mercedes-Benz Fashion Week at Lincoln Center that hones in on the hottest street style looks from well-known designers and savvy tastemakers.

The lobby of Mercedes-Benz Fashion Week will take-on the role of curator.  More specifically, one of the vehicle displays featuring the new 2013 GLK, the smallest in the Mercedes-Benz SUV line-up, will be surrounded by fashion designs and looks that are street style inspired.   These spring/summer 2013 fashion accessories; including hats, bags, and shoes, from designers such as Jil Sander to Maison Martin Margiela, were handpicked by a community of fashion insiders at WGSN.

These accessory trends are placed alongside the new 2013 GLK, which features its own bold styling persona that’s set in an agile, compact package.  The redesigned interior and modifications of the GLK’s exterior for 2013 create a muscular yet elegant body that’s ready for adventure, a market trend that is permeating the fashion industry in many modes.

“2012’s sporting events, led by the Olympics, have pushed sports styling to the forefront,” says Maren Hartman, WGSN Content Director.  “Sports influences like neon brights and active-inspired fabric directions are driving product areas, from footwear and accessories to tailored or party looks. The emergence of sports-inspired trends suggests a move towards the active, ‘on-the-go’ consumer.”

The accessories, fabrics and color schemes chosen for the display are items that detail many of the fashion looks on the cutting-edge of both street fashion and broader design themes playing out within the industry.  According to WGSN, one of the key accessory trends highlighted in the display is the sneaker sport wedge.  Wedge sneakers remain a popular footwear choice, fusing classic sports silhouettes with the latest fashion-forward updates. Sports hybrid designs will remain popular worldwide as a key footwear silhouette.  Some of the other top trends included in the report for spring/summer 2013 include:  the sun visor, clip belt, balloon backpack and strappy adventure sandal.

Visit the GLK display in the main lobby of Mercedes-Benz Fashion Week to see the installation featuring all of the spring/summer 2013 trends.

For more information about Mercedes-Benz Fashion Week, and for a schedule of shows and events, visit