Close Up Spy Photos of the Mercedes-Benz CLA

Words Jim Davis | December 10, 2012
Mercedes-Benz plans to premiere the new CLA model to the world during the Super Bowl XLVII
Words Jim Davis December 10, 2012

The latest Mercedes-Benz CLA prototype spy photos are from a parking lot in Budapest, Hungary.

Based on the MFA platform, the CLA will take its engine lineup from the A- and B-Class models and will offer a variety of gasoline and diesels engines with outputs ranging from 108 hp (80 kW) to 208 hp (155 kW) for the regular versions.

The flagship AMG version will feature a 4-cylinder, 2.0-liter turbocharged engine producing 349 hp (260 kW) and 332 lb-ft (450 Nm) of torque. Power will be sent to the 4MATIC all-wheel drive system through a 7G-DCT transmission.

As for when we will start seeing ads for the new model – it seems as though Mercedes plans to premiere the car to the world during the Super Bowl XLVII next year, taking advantage of more than 100 million viewers. Last year, Mercedes-Benz aired their new lineup during the big game and next year.

“We have something big to say and we think this is a great vehicle to reach out to that mass affluent audience,” he said. “We hope to use the Super Bowl to kind of open up the Mercedes-Benz brand to a wider audience. There are a lot of people out there who just automatically put Mercedes-Benz in an out-of-reach category.

Apparently, supermodel Kate Upton will be a part of the campaign.

“This is a great opportunity to use this new product coming to market in 2013 as that ‘Wow, I didn’t realize that about Mercedes-Benz.’ That’s the kind of wake-up call opportunity — with a mass audience — that we’re going, we hope, to use the Super Bowl to communicate.”

In case you forgot last year’s Super Bowl Ad, here it is again.

Mercedes said that it is targeting consumers in their 30’s and 40’s for the new car . The new Mercedes-Benz CLA will debut at the 2013 Detroit Auto Show next month.

Photos via: WCF