Mercedes-Benz Fashion Week Swim Featured C-Class Coupe and SLK Roadster

Words John Clark | July 18, 2011
Miami Beach got a little hotter during Mercedes-Benz Fashion Week Swim where designers showed off their 2012 swim collections
Words John Clark July 18, 2011

Miami Beach got a little hotter this last week during Mercedes-Benz Fashion Week Swim where international designers showed off their 2012 swim collections and Mercedes gave insiders a first hand look at the 2012 Mercedes-Benz C-Class Coupe.  The  5-day invitation-only event went from July 14-18, 2011 at The Raleigh and included several well known designers including LUXE, by Lisa Vogel, Diesel, Beach Bunny Swimwear, L*Space by Monica Wise, Caffé Swimwear, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, and Luli Fama.

“Mercedes-Benz Fashion Week Swim attendees can always count on seeing unique swimsuit style concepts for the first time that represent designer labels from around the world,” said Lisa Holladay, manager of brand experience marketing for Mercedes-Benz USA. “It sets the stage to premier our latest designs like the all-new 2012 C-Class Coupe to those on the cutting-edge of fashion.”

The new C-Class Coupe made a splash poolside, steps from the iconic Raleigh pool, where the fashion elite congregated during Mercedes-Benz Fashion Week Swim to see and be seen. The Mercedes C-Class coupe delivers a combination of a modern and youthful aesthetic while still offering the style and sophistication we’ve come to expect from a Mercedes-Benz vehicle.  This is a design concept that captures the overall tone of Mercedes-Benz Fashion Week Swim. Featuring unique compact proportions, a low silhouette and athletic lines, the C-Class Coupe is for the ambitious, ready to succeed driver. Packed with innovation, the vehicle offers a comprehensive level of driver support and protection including a number of driver assistance systems, ranging from ATTENTION ASSIST drowsiness detection to optional LANE KEEPING Assist. The C-Class Coupe’s new telematics keep the driver connected with standard wireless Bluetooth, USB interface, SIRIUS weather information and destination search via Google. There is a choice of three models, including the extremely powerful C63 AMG.

As guests entered the Mercedes-Benz Fashion Week Swim tents on 18th street off Collins Avenue in South Beach, they were greeted by the also new for 2012 SLK Roadster. The Mercedes SLK combines sporty handling with stylish comfort that culminates into a striking two-seat roadster design with a retractable hardtop. A unique series of safety equipment makes the SLK a leader in its segment. Standard equipment on the vehicle includes, among other features, the ATTENTION ASSIST drowsiness detection system. Mercedes-Benz is also the world’s first automotive manufacturer to offer the innovative panoramic vario-roof with MAGIC SKY CONTROL as optional equipment on the SLK. With this innovation, the transparent glass roof of the SLK can be darkened in a matter of seconds at the touch of a button.