Lewis Hamilton is a 28 year old Mercedes AMG F1 driver and world champion that dates a Pussycat Doll, making him the perfect spokesman for the new Mercedes A45 AMG. He’s in the right age range of those looking to buy the hot hatch, he’s a good driver and he clearly has good taste.
This is Hamilton’s first year for the Mercedes AMG F1 team, coming off a six year run with McLaren, and Mercedes-Benz is taking full advantage of their partnership. Since he signed with Mercedes, Hamilton has been promoting the newest products in the AMG line. After he starred in an A45 AMG ad with fellow Mercedes AMG F1 driver Nico Rosberg (video posted below), Lewis again took out the smallest AMG model to show that “big emotions can fit in small packages.”
The Mercedes A45 AMG sprints 0-62 mph (0-100 km/h) in 4.6 seconds with a top speed of 155 mph (250 km/h), an impressive feat for a hot hatchback. Hamilton compares the A45 AMG to a Formula 1 car, saying the throttle responses in both cars are similar. It’s an exaggeration no doubt, but doesn’t it make you want to get behind the wheel and test it for yourself.
A 45 AMG TV Commercial “Apparition”