Mercedes-Benz Design and MAYBACH Icons of Luxury have collaborated to create the “DESIRE COLLECTION”, a luxury bag collection that combines handcrafted perfection with a progressive design language. The bags are available in different colors and sizes, including THE BARREL BAG I, II and III, THE COCOON BAG I, II, and III, and THE COCOON CASE. The bags feature the distinctive components of the Maybach brand and an exclusively developed lining fabric. The collection is available in MAYBACH boutiques, exclusive partner shops, and online. The collection aims to embody the Mercedes-Maybach DNA of “Sophisticated Luxury” and represent the perfect fusion of technical precision and luxurious lightness.
MAYBACH Crossbody-Bag “THE COCOON III”
MAYBACH Crossbody-Bag “THE COCOON III”
Press Release
Apr 27, 2023 / Stuttgart
With the “DESIRE COLLECTION” MAYBACH Icons of Luxury is teaming up with Mercedes-Benz Design to launch a high-quality, progressive bag collection for a discerning clientèle. In combination with the Maybach pattern as an exclusive brand characteristic, it represents a synthesis of the traditional values of a luxury brand – such as the highest level of handcrafted perfection – with an expressive design language.
MAYBACH Ladies Down Jacket “THE GLOW I”, MAYBACH Crossbody-Bag “THE COCOON II”
MAYBACH Ladies Down Jacket “THE GLOW I”, MAYBACH Handbag “THE BARREL BAG III”
“The ‘DESIRE COLLECTION’ embodies our understanding of luxury and the desire for beauty and the extraordinary. It combines exclusive materials and craftsmanship at the highest level with theperfect fusion of technical precision and luxurious lightness. The collection embodies the characteristic Mercedes-Maybach DNA of our philosophy ‘Sophisticated Luxury’.” – Gorden Wagener, Chief Design Officer Mercedes-Benz Group AG
“In close cooperation with Mercedes-Benz Design, this bag collection has been created with a naturalness that can be felt in the aura of its forms. I see in its expression all the positive energy that has always accompanied us in our joint development process.” – Jutta Kahlbetzer, CEO & Head of Design MAYBACH Icons of Luxury
MAYBACH Sweatjacke “THE ZING I”, MAYBACH Weekender Tasche “THE BARREL BAG III”
MAYBACH Sweatjacket “THE ZING I”, MAYBACH Weekender Bag “THE BARREL BAG III”
The uniformity of the design language is reflected in the use of only two interlocking cut shapes; in addition, elements that are coordinated in terms of colour and materiality feature the brand’s distinctive components. The utmost attention is paid to the seams and zips – here the focus is on both harmony with the basic formal principle and perfect implementation of craftsmanship. The inside of the bags also meets the demands of the highest handcrafted production and emphasises the brand affiliation with its exclusively developed lining fabric.
The individual bags of the “DESIRE COLLECTION” are available in different colour combinations, meaning that the collection always appears in a different light – from timeless-classic to progressive and expressive. They are available in MAYBACH boutiques, exclusive MAYBACH partner shops and in the online shop www.maybach-luxury.com.
The following articles belong to the “DESIRE COLLECTION”:
MAYBACH Hoodie “THE BREATHER I”, MAYBACH Crossbody-Bag “THE COCOON II”, MAYBACH Sweater “THE BREAK I”, MAYBACH Rucksack “THE COCOON I”
MAYBACH Hoodie “THE BREATHER I”, MAYBACH Crossbody-Bag “THE COCOON II”, MAYBACH Sweater “THE BREAK I”, MAYBACH Backpack “THE COCOON I”
THE BARREL BAG I
Measuring 55 x 24 cm, THE BARREL BAG I is ideal as a weekender for a short trip to the mountains or vibrant cities. It has two inside pockets with a zip, plus an adjustable and detachable shoulder strap for maximum flexibility. THE BARREL BAG I is available in three different colour combinations: the version in white leather with black Maybach pattern and gold metal parts combines sporty nonchalance with that certain something, while the understated design in black leather and suede combines the grey Maybach pattern with palladium-plated metal applications. The orange and pink leather version is particularly expressive, also with palladium-plated metal applications.
THE BARREL BAG II
The smaller sister of THE BARREL BAG I, THE BARREL BAG II is every bit as functional and comfortable. It is also equipped with two inside zipped pockets and an adjustable, detachable shoulder strap. The 35 x 15 cm bag is available in the same designs as the larger version: white leather with black Maybach pattern and gold metal parts, black leather and suede with grey Maybach pattern and palladium-plated metal applications, and orange and pink leather with palladium-plated metal applications.
THE BARREL BAG III
Measuring 22 x 10 cm, THE BARREL BAG III variant is ideal for shopping trips or club visits. Currently the smallest of the THE BARREL BAG range, it has an inside pocket and an adjustable, detachable shoulder strap. It is available in the same three colour variants as the larger versions.
THE COCOON BAG I
THE COCOON BAG I, which can be worn as a backpack or crossbody bag, offers optimum comfort between two business appointments: the 25 x 40 cm bag can hold a 12.9-inch tablet, and thanks to the inner zipped pocket and pen loop, all important utensils are within easy reach. Two adjustable and detachable shoulder straps provide maximum flexibility. It is available in the three “DESIRE COLLECTION” colour combinations: white/white with pattern/gold, black/black with pattern/palladium and orange/pink/palladium.
THE COCOON BAG II
The slightly smaller version of THE COCOON BAG measuring 19 x 32 cm is the perfect companion for every day. The crossbody bag is equipped with an inner zipped pocket, a pen loop and an adjustable, detachable shoulder strap, and is available in the identical three colour variations.
THE COCOON BAG III
THE COCOON BAG III compresses the highest design standards into 24 x 11 cm. This interpretation of a modern crossbody bag or belt bag has an inner zipped pocket and an adjustable, detachable shoulder strap. Like the other two bags, it is also available in three colour variations.
THE COCOON CASE
A classic in daily business — interpreted in a high-quality and sophisticated way by MAYBACH Icons of Luxury together with Mercedes-Benz Design. THE COCOON CASE is equipped with an inner zipped pocket, two pen loops, a divider and an adjustable, detachable shoulder strap; also available in three colour options.
About MAYBACH Icons of Luxury
MAYBACH Icons of Luxury GmbH is a family-owned company which extends the reach of the luxury car brand Mercedes-Maybach by creating prestigious MAYBACH handcrafted products in many lifestyle sectors.
For decades, Maybach has symbolized the most exacting demands on top-class quality. Exquisite, intricately-worked materials and outstanding design are well-known brand characteristics. The company MAYBACH Icons of Luxury is convinced that it is a true luxury to be able to take the time to create beautiful pieces by hand in today’s fast-moving world. Primarily, fine natural materials are selected, and these are consciously used and their high worth appreciated.
