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Mercedes-Benz And Alanis Morissette Partner To Produce "Underneath" Video For Mixed Tape
Posted June 10, 2008 At 10:10 AM CST by T. Philips

Alanis Morissette posing next to a Mercedes-Benz E320 BLUETEC

If you've seen Alanis Morissette's new video "Underneath" recently, the first off her new album entitled Flavors of Entanglement, you may have noticed that making a cameo is the Mercedes-Benz E320 BlueTEC.  Mercedes and the seven-time Grammy-winning artist teamed up to promote environmental awareness in the video, as Alanis is a strong supporter of environmental causes and organizations.

According to Miss Morissette:  "Making green choices on a local level is important in creating global change."  She adds: "I'm glad that Mercedes-Benz is introducing a great option with the new E320 BlueTEC, and thrilled to include it in the video for my new song ‘Underneath’ as it fits right in with the concept."

In addition to being able to catch the new video via traditional outlets, such as VH-1, you'll also be able to check out the new video on both the Mercedes-Benz Mixed Tape and the BLUETEC webspecial on the Mercedes-Benz USA website this month.

To learn more Alanis Morissette, her new album Flavors of Entanglement and her partnership with Mercedes, you can find the full details in the press release below.

Enjoy.



OFFICIAL PRESS RELEASE


ALANIS MORISSETTE PARTNERS WITH
MERCEDES-BENZ AND “MIXED TAPE”
FOR NEW “UNDERNEATH” VIDEO


Seven-time Grammy winning artist Alanis Morissette has partnered with Mercedes-Benz and its “Mixed Tape” online music magazine for “Underneath,” the first video/single from her highly anticipated new album Flavors of Entanglement (Maverick/Reprise Records). Alanis, a strong supporter of environmental causes and organizations, chose the fuel-efficient Mercedes-Benz E320 BlueTEC for the music clip.

"Making green choices on a local level is important in creating global change,” says Alanis. “I'm glad that Mercedes-Benz is introducing a great option with the new E320 BlueTEC, and thrilled to include it in the video for my new song ‘Underneath’ as it fits right in with the concept."

In the video, which was shot in Los Angeles, Alanis is sitting at a bus stop wearing a “Save the Earth” t-shirt and distributing fliers to encourage concern for the environment. When a Mercedes-Benz E320 BlueTEC passes by, Alanis salutes the Mercedes driver in appreciation for their environmentally aware choice.

Flavors of Entanglement will go on sale in Italy and Germany on May 30, and June 2 in most other countries except Japan and United States where it will arrive on June 2 and June 10, respectively. The new video is in extra large rotation on VH-1 following its debut on May 20. In June, the “Underneath” video featuring the E320 BlueTEC sedan will appear online both at Mixed Tape, the downloadable Mercedes-Benz music magazine (www.mercedes-benz.tv/mixedtape), and at the Mercedes-Benz USA BlueTEC micro site (www.mbusa.com).

BlueTEC denotes state-of-the-art engine and exhaust technology which produces the cleanest diesels available on the market today. Utilizing this technology, the V6-powered E320 BlueTEC diesel is able to provide the powerful torque of a large V8 engine with the low fuel consumption of a four-cylinder compact. This fall, the E320 BlueTEC sedan will be joined by a trio of Mercedes-Benz SUV’s using this advanced powerplant, including ML320 BlueTEC SUV, the larger GL320 BlueTEC, and the versatile R320 BlueTEC.

Beyond their fuel efficiency, from an environmental standpoint, BlueTEC vehicles are the cleanest diesels available in the world today. Since diesels inherently burn less fuel than gasoline vehicles, they also produce significantly lower emissions of carbon dioxide (C02). Also, in BlueTEC vehicles particulate levels are reduced to levels comparable – or better than – that of gasoline-powered vehicles. Last year, the Mercedes-Benz E320 BlueTEC was named the “2007 World Green Car,” an awards program initiated, organized, and conducted by automotive journalists from around the globe.

About Alanis Morissette

Since her arrival in 1995 Alanis Morissette has become one of the most influential singer-songwriter-musicians in contemporary music. Her deeply expressive music and performances have earned vast critical praise, seven Grammy Awards and a dedicated fan base that extends throughout the world, with album sales exceeding 40 million. Among a breadth of charity work, Morissette especially finds time to support environmental causes and organizations, such as Reverb, a non-profit that helps musicians and music fans to achieve environmental sustainability through carbon-neutral initiatives. Morissette was one of the first artists to have her "Feast on Scraps" CD and DVD materials on recycled paper. Initially she paid for this out of her own pocket, with it now becoming an industry standard. Her tour bus runs on biodiesel. Her passions also include women's issues and artists' rights on behalf of which she has written several articles as well as spoken to congress. Morissette’s new album Flavors of Entanglement, was co-written and produced by Guy Sigsworth (Björk, Imogen Heap), and is her first original studio release in four years. More information is available at www.alanis.com.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. In 2007, MBUSA achieved an all-time sales record of 253,433 new vehicles, setting the highest sales volume ever in its history and achieving 14 consecutive years of sales growth. More information on MBUSA and its products can be found on the Internet at www.mbusa.com and www.maybachusa.com.

Copyright © 2008, Mercedes-Benz USA

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